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You simply can’t raise more money if you are unhappy. A friend recently sent me this list of what unhappy people do. So I thought I’d share… Read More
To say that I love this book is a gross understatement. Here are my takeaways. But you really should read this book if you hate… Read More
I once came up with this but, honestly, I have never tried it. It’s called PIZZA PARTY PLANNED GIVING. Let me know if you think it… Read More
I love their stuff so I thought I should share their links. 1. Claire Axelrad’s Clairification: The best resource for all kinds of fundraising insights…. Read More
Recently, a client was approached by an advertising sales rep at a large national publication peddling a 1/8-page ad in a “special edition” that will… Read More
I love happy clients. I love happy donors. I love results. If your major gift and legacy gift marketing campaigns are not generating piles… Read More
You are not a fundraiser. You are, instead, an engagement facilitator. Tweet this! And, the purpose of your engagements with donors is to discover why… Read More
Hi-end hotels = Service is everything Amazon.com = Convenience is everything Hardware tools = Reliability is everything Home alarm systems = Security is… Read More
Ways to fail 1. Listen to your marketing staff, family, friends, board members, or your “gut” 2. Listen to your donors (even they do not… Read More
Recently I was reminded of a presentation at a conference that baffled me for two reasons: BAFFLED REASON #1– The “planned giving marketing expert” ran… Read More
I love studies about waiters and restaurants. If you’ve been reading my blog for a while you know that I truly think great waiters would… Read More
If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories. According to Penelope Burk, 46%… Read More
It’s a good problem to have. But I’ve heard people tell me they’d rather have less, more qualified leads (ready to make a legacy giving… Read More
It ain’t about you and your organization. Of course, you are great. But the donor funds your efforts. Without the donor, you wouldn’t even be… Read More
I think we’re in trouble. No, I’m not worried about the economy. It’s not the recent jobs report either. I’m worried because the… Read More
You may or may not have noticed that we have a chat tool on the bottom right corner of our website here at MarketSmart. It’s… Read More
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin … Read More
Jedi and their apprentices are shown practicing throughout the Star Wars series. And that’s no surprise because everyone knows that practice makes perfect. Deep down,… Read More
A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving. So,… Read More
Recently I told my writer that most people won’t read her body copy. That hurt her feelings. She was upset and reacted harshly to my… Read More
I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” Here’s a neat test to… Read More
Some will say it’s unfair. Heart disease (the disease that killed my father when he was only 63) kills almost 600,000 people each year. Yet,… Read More
Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for… Read More
Recently I was asked to attend a nonprofit’s Board of Directors meeting. My client wanted me to present some data about the results we’ve been… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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