This problem made us come up with a simple methodology that we call “3-to-1 Major Gift Fundraising.” It works to help fundraisers maintain a “giving” mindset as follows:
For every single donation you receive from a major supporter you should (1) thank them, (2) report on the results, and (3) provide an engagement offer before asking for another gift.
One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift
To help you get started, we’ve created a limited number of customized post-its notes (AND we’ll send them to the first 50 people who fill out the form to the right for FREE!)
Every time you complete a step, simply check off a box, and when you check off all three, ask for the next gift. It’s as easy as 1-to-3!
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