What We Should Value More: Fundraisers Who Are Reluctant Askers
What? What good is a reluctant fundraiser? Aren’t they professional askers? Shouldn’t they be looking for the first opportunity to…
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3 Types of Marketing Automation — Which One Do You Really Need to Raise Major Gifts?
Marketing automation software automates repetitive marketing tasks, like email campaigns and lead nurturing (cultivation), allowing businesses to efficiently manage and…
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The Two Deadliest Words in Fundraising
The two deadliest words in fundraising are: Annual Fund The first word suggests one gives simply because the Earth orbits…
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How to Help Major Donors Give More By Knowing Their Own Motivations for Giving
Dr. Russell James (the foremost researcher in our field) often speaks about the primal motivations for giving, emphasizing that donors…
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The Most Basic Benchmark for the First Donor Meeting
The most basic, and perhaps the most important benchmark, for the first meeting with a donor is the ratio of…
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Fundraisers Share What Obstacles They Encounter When Making Outreach Plus How to Overcome Them
Have you ever wondered, “Why won’t they accept my outreach? Why won’t they return my calls? And why do donors…
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Donors Want a Peer-Based Relationship Not a Parental One
Read or listen to institutional fundraising appeals. What are many organizations really asking of their donors? The subtext is rich…
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Why Nonprofit Fundraising Gift Officers Quit Their Jobs
What is it about gift officers, who continue to quit in droves after short tenures at nonprofit organizations that hire…
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How to Fundraise? Understand The Donor’s Why
The more objectively we study the issue, the more we see that fundraising, particularly soliciting, has much less to do…
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Seeing Through the Donor’s Eyes: Introducing the Simplest Way to Understand the Fundraising Process from the Donor’s Perspective
Why do so many major gift fundraisers struggle to connect with donors and motivate them to give? There are lots…
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The Five Most Important Emphases For An Advancement Operation
Given the significant and ongoing decline in giving households and the increasing competition from that shrinking market share from a…
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Dollars Up, Donors Down: How You Can Buck the Trend
If your revenue seems to be holding steady or even increasing year over year (dollars up), good for you! That’s…
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