Emotions Are Contagious: Using Emotional Intelligence to Catalyze Major Gifts
Fundraising leaders talk a lot about strategy—segmentation, stewardship, solicitation. But behind every strategy that works is something more basic, more…
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Fueling Frontline Fundraising: How to Align Prospect Research and Marketing to Deliver Warm, Qualified Leads
Fueling Frontline Fundraising: How to Align Prospect Research and Marketing to Deliver Warm, Qualified Leads Apra Maryland Virtual Session Upcoming…
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5 Steps to Take As You Prepare For Outreach to Major Giving Prospects
Winning major gifts is a complex process, but it can be broken down into a series of steps. You can…
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“Start with Heart” Leadership: Emotional Intelligence as the Foundation for Fundraising Success
When fundraising teams struggle, leaders often respond with new strategies: restructured portfolios, new databases, more metrics, more meetings. But often,…
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The Most Important Philanthropic Ratio
It’s a huge and costly mistake to seek support from the wealthiest. Some are philanthropic; most are not. Within the…
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8 Ways to Give to Supporters So They Become More Likely to Return the Favor and Give Assets
At MarketSmart, we believe you need to give to your supporters before asking them for money. It’s the law of…
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The Ripple Effect: Using Emotional Intelligence to Empower Others and Multiply Impact
One of the most overlooked outcomes of emotionally intelligent fundraising is this: it creates a ripple effect. When we lead…
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The Root of So Many Fundraising Miseries
An organization posts an open fundraising job. They’re looking for a miracle worker. The expectations are wildly unrealistic. The person…
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Fundraising Performance Metrics: Why Nonprofits Must Measure What Matters with Greg Warner
The Nonprofit MBA Podcast Press Release June 6, 2025 Fundraising Performance Metrics: Why Nonprofits Must Measure What Matters with Greg…
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How to Determine Which Prospects Are Prioritized for Outreach
Your database is full of all kinds of supporters, donors, and prospects. Some of them are known to be major…
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Why Your Fundraising Appeals Fall Flat (and How Emotional Intelligence Can Fix Them)
If you’ve ever sent out a fundraising appeal that didn’t land—no clicks, no gifts, no response—you’re not alone. But the…
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Don’t Ask for Support, Allow Donors to Share Something of Themselves
Asking for support is a weak philanthropic proposition. Here’s what “support” means, right from the dictionary: bear all or part…
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