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Get an Opportunity Analysis at no cost using your anonymous donor data.
Improved focus
inspires extraordinary giving
Nonprofit leaders come to MarketSmart when they realize they have plenty of identified prospects but lack enough frontline fundraiser bandwidth to properly cultivate relationships with them in ways that drive major and planned gifts.
That’s where we come in.
Our donor-driven solution helps unassigned prospects self-identify when they are ready to meet with a gift officer (and even schedules meetings), while our automated virtual gift officer cultivates those who are not yet ready to advance—freeing your frontline fundraisers up to focus on the most qualified high-capacity prospects.
Unite your team around
your organization’s potential
While securing more major gifts (including legacy gifts) is becoming more essential, finding ways for disparate teams to explore innovative fundraising approaches can be a challenge.
Our free Opportunity Analysis brings stakeholders together so they appreciate the hidden potential within your organization’s data, paving the way for collaboration.
What’s Included
Get ready for an eye-opening exercise that can become your roadmap for transforming your strategy. You will gain a clear picture of your untapped potential so you can make smarter, high-impact decisions for long-term, budget-conscious growth.
- High-potential prospect identification and prioritization
We will determine who you should initially engage with MarketSmart’s engagement fundraising strategy. - Estimated response rates
Next we will estimate your donors’ response rates to our engagement offers based on data we’ve collected over 15 years working with organizations like yours. - Projected ROI
Finally, we will project your return on investment based on the outcomes we have generated for others already. - Data-backed forecasts
Together, through this exercise, we will demonstrate the value you will gain from partnering with MarketSmart. - Confirmation that you qualify
Qualifying means you can benefit from our 10:1 ROI Guarantee. But don’t worry, even if you don’t qualify, we can still help you generate greater returns than you ever imagined.
What’s Required
Our Opportunity Analyses are valued at $7,500 because they include extraordinary insights based on 15 years of data collected from our engagements with hundreds of organizations.
- Anonymous data only
For your donors’ protection, we require that you do not share personally identifiable information. - Senior level participation
Your key decision-makers and stakeholders must attend the presentation.
Our 3-Step Process
- Gather and share your anonymous data
Download our Opportunity Analysis Data Collection Guide to understand what data we need. - Upload your data securely
Upload your anonymous data through our encrypted, secure portal. - Schedule your presentation
Once your data is uploaded, our team will reach out to schedule your Opportunity Analysis presentation.
Sample Opportunity Analysis Report
FAQs
A: If needed, we can present the analysis the day after we receive your anonymous data, but typically we present the analysis 3-5 business days after receiving your file.
A: No. Please only provide data that’s anonymous and free of sensitive information.
No, there will be no engagement done with your supporters as a part of the Opportunity Analysis. Rather, we’re making estimations of results based on your data file and our historical engagement rates.
A: Share this page with the person that would pull this data file. See if they can pull the data based on the info shared on this page. If not, schedule time with us to go over the data pull together.
Not all of the data is required (review our Opportunity Analysis data pull guide). If you’re unable to prepare the data, contact us to see how we can help you.
Terms and Conditions
Click here to review our terms and conditions.
Have Questions? We’re here to help.
Use the chat tool in the bottom right, complete our Contact form, or contact us at:
301-289-3670
jgiannotto@imarketsmart.com or solutions@imarketsmart.com
Start Your Free Opportunity Analysis Today
and Unlock Your Fundraising Potential!
Get the Book for Free
Feeling like your job is getting harder because supporter expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make an impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Available in multiple formats: .mobi for Kindle, .ePub for most devices, .PDF, and audiobook.