Schedule a Demo
Dashboard Login

Hire Less,
Raise More

We do what’s time-consuming and tedious so you can focus where it matters most — building relationships and closing more gifts faster.

Schedule a Demo

Why We Are Different

We become an extension of your fundraising team. With our 24/7 automation, we continuously engage and cultivate your supporters, enabling them to qualify and prioritize themselves for outreach or even schedule a meeting with you directly.

We begin with a survey.

Our turnkey, done-for-you engagement system helps your supporters lean into the fundraising process by sharing:

  • Why they care
  • What they care about
  • Who inspired them to care
  • How they would consider giving (assets or cash now, or legacy giving later)
  • When they might want to move forward
  • How your cause compares to others they support
  • Whether or not they have children
  • And so much more

Next, we automate cultivation.

Our system goes to work on your behalf to engage and inform those who self-qualify with compelling content over time. This helps your supporters move themselves forward at their own pace.

Finally, we track who’s qualified and ready.

We marry the information your supporters supplied (verbatims) with their online engagements (digital body language) to help you see who’s ready for outreach, who arranged a meeting with you on their own, and who should continue receiving cultivation.

We Won’t Leave You Hanging

This isn’t software as a service. It’s a software enabled service. That means we do it all for you and we stick with you every step of the way so you can spend more time building relationships with the people who want to relate, while we do the rest.

Schedule an Opportunity Analysis
See How Our Team Supports You

Fundrasising is
Harder than Ever

Most fundraising efforts and “donor engagement” are stuck in the past. It’s too often a “spray-and-pray” approach of mass emails and/or direct mail that remains unopened and/or clogs up our landfills. Not only is this approach a waste of time and resources, it prevents your frontline fundraisers from focusing their one-to-one outreach on donors who are READY to talk. Worse, the current approach ignores the potential of the next generation of major donors hidden in your existing database. Not only does it ignore the next generation of donors, by not speaking to them fundraising activities often drive these donors to support other organizations who do. There’s a better way.

More Meetings With Supporters When THEY’RE Ready:

The Engagement Fundraising Approach

Our Approach

The supporter focus is supported by our software and services combination approach to marketing automation. Instead of sending massive amounts of digital and print mail, spamming everyone in your database with the same message, there’s a better way.

People want to donate, but they want to feel like part of something, not treated like an ATM. By placing supporters at the center of our software platform and services, we qualify, cultivate, and prioritize supporters and potential supporters.

We allow supporters to raise their hands and share what they are interested in by asking them using our survey methodology. We then work with you to engage, entertain, and inform them with interesting content over time. Allowing supporters to move through the process at their own pace while we track their digital body language allows you to identify supporters who would have remained hidden in your lists and supporter databases.

Your Fundraising Partner

We’re with you every step of the way. With our approach, we do the marketing so you can benefit from the results: Highly qualified leads based on your supporters’ feedback and engagement — not speculative wealth screening based on data your supporters never granted you permission to see.

Schedule a Demo

Don’t Just Take
Our Word for It

“Thanks to MarketSmart’s groundbreaking program, we’re seeing endless opportunities to serve donors’ wishes for engagement.”

JENNIFER BARTON,
Baltimore Symphony Orchestra

“Your group is doing a lot to revolutionize the way we and many other non-profits operate, and for that, we are immensely grateful.”

LABIN L. DUKE, Th.M,
Hillsdale College

“I closed a new $500,000 planned gift intention today from a donor who surfaced as a result of our work with MarketSmart.”

BRAD HARRIS,
A New Leaf

No risk. 10:1 ROI Guarantee
or your money back

For every $1 you invest in our system and services, you’ll raise $10 or more.

By the way, we’ve never had to give anyone their money back because our system always works.

Schedule a Demo