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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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5 Online Year-End Fundraising Stats You Can Use to Help Craft Your Campaign

This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Every development professional understands the importance of year-end fundraising. The key to… Read More


5 Ways You Can Get Meetings with Major Donors (Even When They Won’t Answer their Phone)

I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling,… Read More


3 Reasons You Should Be Thinking about QCDs (Backed By Data + A Free Guide)

How many decisions do you make each day? A quick google search yields our answer: somewhere near 35,000. That number may seem intimidating, “How can… Read More


How Important Is Training for Fundraisers? Very.

This time of year is filled with tricks and treats. The end of October seemingly always has something in store for us, whether it be… Read More


Dividing the “might consider” stage into two unique consideration stages

Where we were Our Dashboard scoring algorithm grouped two deferred qualification responses (“Not now, but in the future I would definitely be interested” and “Not… Read More


3 Things You Can Learn From $58B in Donations

If you had $58B, you would be among some interesting company. $58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to… Read More


The 80-20 Rule is DEAD!

It’s no longer 80-20 but, rather, 70/.7 According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring… Read More


MarketSmart + The Giving Institute

In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest… Read More


Introducing, Louis Diez— The Checklist Guy for Fundraising Excellence

Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people… Read More


How to Improve and Develop Process at Your Nonprofit

Developing process is tricky. In the world of for-profit businesses there are myriad books, webinars, and even conferences you can attend to help you become… Read More


One Simple Tactic You Can Use to Be More Effective at Everything

I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more… Read More


3 simple steps to break your transactional, spray-and-pray fundraising addiction

Nonprofits tend to get addicted to transactions they generate mostly by aiming marketing toward potential supporters with low-capacity. I call it ‘spray and pray’ marketing… Read More


Brand new digital body language filters

Filter by Digital Body Language Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by… Read More


3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)

What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? (Probably not… Read More


Finally, the true cause of high fundraiser turnover!

Recently a lot of people have been writing about the high level of turnover among fundraisers in our field. As reported in The Chronicle of… Read More


The power of convenience: A follow-up to my post about online will-writing tools

The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we… Read More


How to ask for a gift: Do you really have to ask?

At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a… Read More


Online will-making tools: My pros and cons.

Brace yourself.  This is a long post because there’s a lot to be said.  I wrote it because digital will-writing tools are popping up to… Read More


Are your letters to major donors and donor prospects any good?

Direct mail is NOT dead! However, ‘spray and pray‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct… Read More


GUEST POST: A Great Idea… Connecting With Donors Through Photo Books

This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to… Read More


If you like VERITUS GROUP and you like me… now you can get both together!

Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly?… Read More


At last, the Fundraising Report Card is now 100% free for nonprofits

In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago…. Read More


A perfect example of ‘spray and pray fundraising’

This email wasted my time and annoyed me because… I don’t know this person I don’t know this organization I didn’t give her or them… Read More


Top 10 Reasons Why Fundraisers Might Be Uncomfortable ‘Making The Ask’

Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask: 10. They are in the wrong job and… Read More


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