It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts …

Make the fonts at least 12 pt…. 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items …

Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that …

I keep seeing software or wealth screening companies providing fundraisers with target ask amounts. I don’t get it. How on earth can a software provider …

Some of you might already know that I’ve got a book coming out this year on September 18th titled Engagement Fundraising. But we’ve got another book …

It seems like everyone is saying they are disrupting this or that these days. Lots of people wear it as a badge of honor whether they are really making …

Sometimes people ask us why we don’t allow donors to be anonymous when taking donor surveys. I guess they actually believe donors want to be anonymous …

We’re getting pretty good at marketing rollover IRAs here at MarketSmart. Here are some of the things we’ve learned as we’ve crafted a value proposition …

Podcasting is pretty new for me. I’ve never done it before. But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive …

Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. But staff should always remember that wealth screening …