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No one likes getting cold calls and you probably don’t like making them. That’s why, these days, you need to insert a crucial step in between your marketing/communications and… Read More
Some nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them. There’s lots of evidence supporting my… Read More
First it’s important to recognize that there are two reasons to conduct a donor survey: To conduct research To raise money Generally you must pick… Read More
I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles… Read More
I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. I’m not alone…. Read More
There’s a new addition to the MarketSmart Dashboard thanks to your feedback. Watch the short tutorial below to get started. We’ve also got an important… Read More
Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now… Read More
Many marketers/fundraisers desperately hope to find silver bullets or unicorns. They become enamored by shiny objects that are easy to employ. Usually, these technologies and tactics… Read More
People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem… Read More
If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue…. Read More
“What did they do with my money?” “Would my money yield more impact if I gave it to another organization?” “Do they make me feel good or… Read More
It depends. I find myself saying, “It depends” quite a lot these days. But, seriously, the decision to target market to financial advisors depends on… Read More
Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get… Read More
She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on… Read More
First, what are we really talking about when we say moves management? Wikipedia says, “moves are the actions an organization takes to bring in donors, establish relationships,… Read More
Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and… Read More
First, there’s a lot of talk about donor retention these days. Don’t get me wrong. I believe it’s critically important to retain donors with awesome… Read More
If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness…. Read More
Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking… Read More
An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long… Read More
According to the author of a book titled WHO REALLY CARES, Arthur C. Brooks, there are 4 forces in American life that are primarily responsible for… Read More
Our sector is, once again, awaiting the results of Giving Tuesday without much thought about what value WE are giving to our supporters— and that’s… Read More
1. Be truthful, no tricks! Ever! You cannot build relationships upon lies. Not even white lies. 2. Be relevant. To do that, you must consider… Read More
Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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