Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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3 questions every major donor asks themselves after they give

“What did they do with my money?” “Would my money yield more impact if I gave it to another organization?” “Do they make me feel good or… Read More


Should you target market financial advisors in order to get more legacy gifts?

It depends. I find myself saying, “It depends” quite a lot these days. But, seriously, the decision to target market to financial advisors depends on… Read More


Donor retention and donor qualification go together like peas in a pod

Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get… Read More


7 steps to decline donations you can’t accept

She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on… Read More


When it comes to "moves management," are you concerned too?

First, what are we really talking about when we say moves management? Wikipedia says, “moves are the actions an organization takes to bring in donors, establish relationships,… Read More


Does Ask, Ask, and Ask Again Really Work?

Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and… Read More


Why QUALIFYING donors might be the silver bullet you’ve been looking for

First, there’s a lot of talk about donor retention these days.  Don’t get me wrong. I believe it’s critically important to retain donors with awesome… Read More


35 amazing ways to engage and involve your donors and supporters

If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness…. Read More


3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking… Read More


Are fundraising tricks and gimmicks worth doing?

An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long… Read More


4 forces primarily responsible for making people charitable

According to the author of a book titled WHO REALLY CARES, Arthur C. Brooks, there are 4 forces in American life that are primarily responsible for… Read More


Why Your Giving Tuesday Efforts Will Succeed Or Fail

Our sector is, once again, awaiting the results of Giving Tuesday without much thought about what value WE are giving to our supporters— and that’s… Read More


5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

1. Be truthful, no tricks! Ever! You cannot build relationships upon lies. Not even white lies. 2. Be relevant.  To do that, you must consider… Read More


Is donor qualification more important than donor identification?

Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection… Read More


How to Reach Out to Your Major or Legacy Gift Prospects Using LinkedIn

You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or… Read More


Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He… Read More


If you want to hear how the best major gift officers succeed (and fail) in fundraising… look no further

A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you… Read More


Top 10 Capital Campaign Mistakes Revealed

Can you add to this list? 1. Failure to conduct a feasibility study 2. Failure to pay attention to the results of the feasibility study… Read More


Finally, the true cause of high fundraiser turnover!

Recently a lot of people have been writing about the high level of turnover among fundraisers in our field. As reported in The Chronicle of… Read More


The worst way to start a conversation with a donor.

“Did you get the [information, brochure, or letter] I sent?” Has anyone really had great success starting an outreach call with this question? In my… Read More


Are you a dictatorial boss or a dynamic nonprofit leader?

I think too many nonprofit leaders don’t really know how to lead. Instead they just boss people around. Having a title means you have authority…. Read More


Product Updates: August 2020

Here’s a roundup of some major updates we’ve made to your MarketSmart Dashboard thanks to your feedback. Be sure to refresh your Dashboard once you’ve… Read More


Why you should use nostalgia to promote more giving

I recently stumbled upon a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview 1. Nostalgia is a very personal, social emotion that… Read More


Here’s What Supporters “Buy” When They Donate to Charity

I think buying and donating are the same.  Here’s why.  When I give money to a charity, I am buying: A chance to be moved by… Read More


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