3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money
By Greg Warner on September 20, 201700Read moreMost fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you …
FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys
By Greg Warner on September 18, 2017Read moreHe’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure I’ve got some experience in this area. MarketSmart has been conducting surveys on behalf of hundreds of nonprofits in 4 countries around the world. I even conducted a very well attended webinar on the subject a few months ago. But I...
Are fundraising tricks and gimmicks worth doing?
By Greg Warner on September 15, 2017Read moreAn old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling. Some pages were dogeared so I flipped the pages and found this gem: “The smart salesperson never thinks of selling as a battle or of customers as enemies to...
Introducing the First Ever Major Gifts Fundraising Benchmark Study
By Greg Warner on September 13, 2017Read moreToday I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort. Below you’ll find a cool infographic you can check out download and share (in case you don’t want to read the entire study). Or you can use these...
Can Penelope Burk predict the future?
By Greg Warner on September 11, 2017Read moreDo you know Penelope Burk? I first found out about Penelope Burk when I was running a marketing agency back in 2009. I wanted to help one of my beloved charities generate more legacy gift leads at lower costs and the Director of Individual Giving recommended her book Donor-Centered Fundraising. If you haven’t read it yet, I highly recommend…
Could your volunteers solve most of your fundraising problems?
By Greg Warner on September 8, 2017Read moreVolunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S. households with a net worth of $1 million or more (excluding the value of their primary home) and/or an annual household income of…
My New Engagement Fundraising Podcast: The reviews are in!
By Greg Warner on September 6, 2017Read moreWhenever I do something new, I get a little nervous. “Will they like it? Will they “get” it? Those were my concerns before releasing my new podcast …
4 forces primarily responsible for making people charitable
By Greg Warner on August 30, 2017Read moreAccording to the author Arthur C. Brooks, there are 4 forces in American life that are primarily responsible for making people charitable: religion, skepticism about the government’s involvement in people’s economic lives, strong families, and individual entrepreneurism …
Fundraisers, today you have a chance to feel exactly how your donors feel
By Greg Warner on August 28, 2017Read moreFriends, our fellow Americans are facing trillions of gallons of water. It’s a disaster that will, unfortunately, end up being the worst in Texas’ history …
What’s your fundraising asking style?
By Greg Warner on August 23, 2017Read moreAccording to Brian Saber “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” But don’t be fooled by stereotypes. Interestingly private companies have learned that the most successful salespeople are not the extroverts or the introverts. Rather they are the ambiverts (those personalities that reflect a balance of extrovert and introvert features) that succeed most in...
