Login
This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Every development professional understands the importance of year-end fundraising. The key to… Read More
I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling,… Read More
How many decisions do you make each day? A quick google search yields our answer: somewhere near 35,000. That number may seem intimidating, “How can… Read More
This time of year is filled with tricks and treats. The end of October seemingly always has something in store for us, whether it be… Read More
Where we were Our Dashboard scoring algorithm grouped two deferred qualification responses (“Not now, but in the future I would definitely be interested” and “Not… Read More
If you had $58B, you would be among some interesting company. $58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to… Read More
It’s no longer 80-20 but, rather, 70/.7 According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring… Read More
In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest… Read More
Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people… Read More
Developing process is tricky. In the world of for-profit businesses there are myriad books, webinars, and even conferences you can attend to help you become… Read More
I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more… Read More
Nonprofits tend to get addicted to transactions they generate mostly by aiming marketing toward potential supporters with low-capacity. I call it ‘spray and pray’ marketing… Read More
Filter by Digital Body Language Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by… Read More
What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? (Probably not… Read More
Recently a lot of people have been writing about the high level of turnover among fundraisers in our field. As reported in The Chronicle of… Read More
The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we… Read More
At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a… Read More
Brace yourself. This is a long post because there’s a lot to be said. I wrote it because digital will-writing tools are popping up to… Read More
Direct mail is NOT dead! However, ‘spray and pray‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct… Read More
This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to… Read More
Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly?… Read More
In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago…. Read More
This email wasted my time and annoyed me because… I don’t know this person I don’t know this organization I didn’t give her or them… Read More
Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask: 10. They are in the wrong job and… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
