Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Introducing, Louis Diez— The Checklist Guy for Fundraising Excellence

Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people… Read More


How to Improve and Develop Process at Your Nonprofit

Developing process is tricky. In the world of for-profit businesses there are myriad books, webinars, and even conferences you can attend to help you become… Read More


One Simple Tactic You Can Use to Be More Effective at Everything

I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more… Read More


3 simple steps to break your transactional, spray-and-pray fundraising addiction

Nonprofits tend to get addicted to transactions they generate mostly by aiming marketing toward potential supporters with low-capacity. I call it ‘spray and pray’ marketing… Read More


Brand new digital body language filters

Filter by Digital Body Language Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by… Read More


3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)

What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? (Probably not… Read More


Finally, the true cause of high fundraiser turnover!

Recently a lot of people have been writing about the high level of turnover among fundraisers in our field. As reported in The Chronicle of… Read More


The power of convenience: A follow-up to my post about online will-writing tools

The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we… Read More


How to ask for a gift: Do you really have to ask?

At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a… Read More


Online will-making tools: My pros and cons.

Brace yourself.  This is a long post because there’s a lot to be said.  I wrote it because digital will-writing tools are popping up to… Read More


Are your letters to major donors and donor prospects any good?

Direct mail is NOT dead! However, ‘spray and pray‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct… Read More


GUEST POST: A Great Idea… Connecting With Donors Through Photo Books

This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to… Read More


If you like VERITUS GROUP and you like me… now you can get both together!

Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly?… Read More


At last, the Fundraising Report Card is now 100% free for nonprofits

In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago…. Read More


A perfect example of ‘spray and pray fundraising’

This email wasted my time and annoyed me because… I don’t know this person I don’t know this organization I didn’t give her or them… Read More


Top 10 Reasons Why Fundraisers Might Be Uncomfortable ‘Making The Ask’

Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask: 10. They are in the wrong job and… Read More


Why your capital campaign feasibility study could be leaving a lot of money on the table.

I think most campaign feasibility studies leave a ton of money on the table. Here’s a hyper-simplified description of how it usually works. You hire… Read More


A digest of last year’s best blog posts (titled ‘The Best Of SmartIdeas’) is now available… for FREE.

If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine… Read More


Here’s what’s missing from moves management.

Something about the term moves management has always made me feel uneasy. When I first heard the phrase I figured it was all about managing… Read More


Unsubscribe supporters from emails

Unsubscribe supporters from email blasts Now you can easily ensure supporters who should not receive emails from you are removed from our email blasts. Read more in… Read More


How to get your donors to respond to you WITHOUT asking them to respond to you

Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving… Read More


Are you a dictatorial boss or a dynamic nonprofit leader?

I think too many nonprofit leaders don’t really know how to lead. Instead they just boss people around. Having a title means you have authority…. Read More


Giving increased .7% but you won’t hear many people celebrating and that’s really too bad

They were wrong. Remember when the Lilly School predicted at least a $13 billion drop in giving due to the Trump Tax Cut (which would… Read More


Why major and legacy donors think your fundraising communications stink!

First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden of blame because fundraisers tend… Read More


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