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Qualification
Meet with people who want to meet with you.
FINALLY A COST-EFFICIENT WAY
TO CONDUCT DONOR DISCOVERY
and build properly populated portfolios
Learn how fundraisers like you are getting results
with no pressure whatsoever
Why your supporters dodge your calls.
Because they weren’t qualified! That’s right. The number one reason why donors ditch your outreach is because you skipped the most important step of the fundraising process— qualification.
Poorly populated portfolios stink— for you and your donors.
Have your donors been ‘assigned’ to you or did they ‘opt-in’ to a relationship with you? If they didn’t have a say in the matter, it’s very likely your portfolio is poorly populated and the chances are high they won’t accept your outreach. But if you give them a chance to ‘opt-in’ and self-qualify, they’ll look forward to your advances.
Properly populated portfolios are awesome— for everyone.
Have your donors been ‘assigned’ to you or did they ‘opt-in’ to a relationship with you? If they didn’t have a say in the matter, they probably won’t accept your outreach. But if you give them a chance to ‘opt-in’ and self-qualify, they’ll look forward to your advances.
QUALIFY YOUR DONORS TODAY
build a better future tomorrow
Save time and money by optimizing your efforts.
Bolster your batting average.
Stop chasing cold, identified but unqualified prospects, likely to waste your time. Too often they’ll only result in trivial ‘go away’ gifts anyway. Solidify your process instead with the only proven, game-changing lead generation and qualification system created just for fundraisers like you.
Focus your attention where it’s needed most.
You know they’re out there— major donors and legacy gift supporters longing for your attention. Now you can see who’s ready to engage with you personally now and who needs more cultivation. Just check your dashboard!
CONCENTRATE ON THE HAND-RAISERS
At last, you can learn which donors expressly stated they would be likely to engage with you and give.
THE ULTIMATE
LEAD GENERATION,
QUALIFICATION,
CULTIVATION,
AND PRIORITIZATION
SYSTEM IS HERE.
Tailor-made exclusively for
major & legacy gift fundraisers,
JUST LIKE YOU.
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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