Cultivation and stewardship is challenging work. It involves gathering massive amounts of information, keeping track of vast quantities of details, writing personal letters and emails, and so forth. Everyone knows they need to do it, but hardly anyone can afford the time and effort required to do it exceptionally well. Now the technology exists for scaling engagement-oriented communications that encourage donors to lean-in or raise their hands.
Trust is the cornerstone of every relationship. But nowadays donors are becoming more distrustful and cautious as a result of unscrupulous salespeople and — unfortunately — fundraisers. Now you can build trust over time effortlessly with our automated Engagement Fundraising cultivation and stewardship system that helps supporters lean-into safe, value-oriented communication experiences.
With our system you can automatically send variable, personalized, text-only email “touches” to donors. Plus these emails are smart! They provide value and offer donors opportunities to engage further by clicking on links that are likely to interest them. As a result, they move themselves through the consideration continuum at the time of their choosing. Then they will raise their hands when they are ready for your outreach. Amazing! Right?
It’s just a clunkier version of what technology can do now for more people, effortlessly. So, isn’t it about time you leveraged technology to automate the inefficient and expensive cultivation and stewardship processes? Once you do, you’ll find yourself spending more time with the most highly qualified prospects who want to have a deeper relationship with you and are ready to meet to exchange money for value.
Now you can empower your donors so they qualify themselves, educate themselves, involve themselves, and even solicit themselves— with our automated cultivation system. It saves you time while your organization saves money. Plus it’s fair! Engagement Fundraising builds trust and confidence because it treats donors like people, not targets.
Imagine having the time to sit down and individually craft hundreds or thousands of hyper-relevant, ultra-personalized emails for every single major or legacy gift donor prospect? Now imagine each of those emails including highly applicable links to online pages designed for each donor based on what they said and did in the past, including where they reside in the consideration process for making a gift. Well, now you can effortlessly deliver that kind of red carpet treatment to each of your high value supporters!
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