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For Major Gift Officers
Be the fundraiser you always wanted to be!
TIRED OF WILD GOOSE CHASES?
Prospect research producing false positives?
Supporters unresponsive and elusive?
Stop spinning your wheels.
Now you can dramatically improve your fundraising effectiveness as a result of a proven system that helps fundraisers like you land more meetings with highly qualified, wealthy, passionate, and philanthropic minded donor prospects — when they are ready for your outreach.
WEALTH AND PAST GIVING HISTORY WON’T MAKE DONORS READY FOR YOUR OUTREACH
but a system that builds passion and inspires engagement will!
Now you can see
who is passionate
AND ENGAGED
in real-time
so you can
strike when
the iron is hot
Haven’t you been frustrated long enough?
Improve outreach effectiveness by 700%.
Reaching out to supporters when they are engaged and their desire to make impact is ripe makes gift officers nearly 700% more likely to have a meaningful conversation with them (according to the Harvard Business Review).
James B. Oldroyd, Kristina McElheran, and David Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review
Be more focused.
Now you can get a true, 360º view of your donors’:
- Readiness for outreach;
- Passions;
- Interests;
- Desires;
- Needs;
- Life stories;
- Why they care;
- How they want to give;
- And much more.
Deliver more donor-centricity.
Our Engagement Fundraising System is not only good for you and your organization, it’s good for your donors too. It gives them the respect they deserve. It enables them to move themselves through the consideration continuum at the time of their choosing. They build their own awareness, qualify themselves, inform themselves, and raise their hands when they are ready for your outreach.
Effortlessly cultivate relationships and build trust.
Trust is the cornerstone of every relationship. But nowadays donors are becoming more distrustful and cautious as a result of unscrupulous salespeople and — unfortunately — fundraisers. Now you can build trust over time with our automated Engagement Fundraising System that helps supporters lean-into safe, value-oriented communication experiences.
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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