Donor Complaints: Why it’s a bad idea to get upset with donors when they complain
By Greg Warner on March 28, 201820Read moreDonor complaints are opportunities in disguise. Think about this: Only 4% of dissatisfied customers actually voice their complaints. That means 96% are…
Donors Aren’t Stupid
By Greg Warner on March 26, 2018Read moreHigh-capacity donors aren’t stupid. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t. They know when they are being treated …
How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%
By Greg Warner on March 23, 2018Read moreFollow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S. companies to see …
How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships
By Greg Warner on March 21, 2018Read moreYour donors want a partner, not a solicitor. Partners ask for advice before asking for money. Solicitors just ask for money. Partners looking for …
Is donor retention really where you should focus your time and money?
By Greg Warner on March 19, 2018Read moreThe market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and …
Have I mentioned how self-actualization ties in with why donors give?
By Greg Warner on March 16, 2018Read moreDonors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best …
Have you been harassed by the ‘brand’ police?
By Greg Warner on March 14, 2018Read moreAck! Run, it’s the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the ‘brand’ police. They impede your …
3 reasons why your donors and donor prospects won’t call you back.
By Greg Warner on March 12, 2018Read moreFrustration! Recently I was visiting a customer and one of the fundraisers was very frustrated. Thanks to our system lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. I felt her pain. She was clearly a very nice caring person with a very warm...
8 Great Ways to End Emails or Letters
By Greg Warner on March 9, 2018Read moreCultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to …
Do you really need to buy a planned giving website?
By Greg Warner on March 7, 2018Read moreIn most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why: For decades, nonprofit leaders and staff have been led..
