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Every profession has its fair share of jargon. Fundraising, and nonprofits in general, are no exception. Fundraising terms, acronyms, and jargon are as varied and… Read More
There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building…. Read More
You don’t have to be Sherlock Holmes to know that major gift fundraising is of the utmost importance. Whether it be reports from Giving USA,… Read More
Relationships building is part art, part science. And, as we all know, raising major and legacy gifts is all about building meaningful relationships. Over the… Read More
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.” I was sitting in the crowd at… Read More
“Have you read this one?” “Zach, hold on I didn’t even finish the other articles you sent me yet.” I guess I was being a… Read More
New Product: QCD Effort Raise more money (for less cost!) from qualified charitable distributions Over the past few months we’ve researched, tested, and validated the… Read More
In the age of Fundraising Climate Change, leadership at nonprofits is needed more than ever. However, what I learned last year is that leadership is… Read More
More than just a survey… Engage your supporters with a more robust marketing plan in 2020! There are a lot of ways you can engage… Read More
Click here for the free comprehensive guide for donor-advised funds. Trends come and go, but donor-advised funds are forever. I’m not quite sure that’s the… Read More
“You can succeed best and quickest by helping others to succeed.” I wasn’t frustrated. If anything, I was disappointed. “How could I forget that quote?”… Read More
This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Every development professional understands the importance of year-end fundraising. The key to… Read More
I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling,… Read More
This time of year is filled with tricks and treats. The end of October seemingly always has something in store for us, whether it be… Read More
Where we were Our Dashboard scoring algorithm grouped two deferred qualification responses (“Not now, but in the future I would definitely be interested” and “Not… Read More
If you had $58B, you would be among some interesting company. $58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to… Read More
It’s no longer 80-20 but, rather, 70/.7 According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring… Read More
In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest… Read More
Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people… Read More
Developing process is tricky. In the world of for-profit businesses there are myriad books, webinars, and even conferences you can attend to help you become… Read More
I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more… Read More
Filter by Digital Body Language Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by… Read More
What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? (Probably not… Read More
Recently a lot of people have been writing about the high level of turnover among fundraisers in our field. As reported in The Chronicle of… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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