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Direct mail is NOT dead! However, ‘spray and pray‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct… Read More
This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to… Read More
Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly?… Read More
In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago…. Read More
This email wasted my time and annoyed me because… I don’t know this person I don’t know this organization I didn’t give her or them… Read More
Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask: 10. They are in the wrong job and… Read More
I think most campaign feasibility studies leave a ton of money on the table. Here’s a hyper-simplified description of how it usually works. You hire… Read More
If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine… Read More
Something about the term moves management has always made me feel uneasy. When I first heard the phrase I figured it was all about managing… Read More
Unsubscribe supporters from email blasts Now you can easily ensure supporters who should not receive emails from you are removed from our email blasts. Read more in… Read More
Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving… Read More
I think too many nonprofit leaders don’t really know how to lead. Instead they just boss people around. Having a title means you have authority…. Read More
They were wrong. Remember when the Lilly School predicted at least a $13 billion drop in giving due to the Trump Tax Cut (which would… Read More
First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden of blame because fundraisers tend… Read More
A few weeks ago I hosted a webinar about Fundraising Climate Change (a term I developed some time ago and included in my book titled… Read More
Essentially, there are two types of face-to-face fundraising. When fundraising staff, leaders, and board members (or other supporters) meet with highly qualified, major and or… Read More
For decades, fundraisers have sought a ‘magic box’ to identify the most ideal donor prospects for outreach, relationship-building, and solicitation. Of course they do. Who… Read More
Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified,… Read More
What’s in a name? In my book (titled Engagement Fundraising) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied… Read More
Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters… Read More
The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking… Read More
This was a super-fun interview on The Giving Back Podcast. But if you don’t have time to listen to it, here are some notes my… Read More
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling… Read More
From bad to worse When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” But now, that the… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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