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We all know we’re supposed to be “on” LinkedIN. But how can we make the most of it? Here are some tips: 1- Use it… Read More
Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More
Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors. U.S. newspaper circulation has been… Read More
We love Rehoboth Beach Delaware. It’s kid-friendly. The boardwalk has tons of rides, fattening foods and the restaurants are fantastic. So here’s how one restaurant… Read More
Anyone remember David Sandler? Not Zig Ziglar, not Tony Robbins, and definitely not Tom Hopkins. I’m not talking about those famous sales trainers. I’m talking… Read More
Here are two reasons you should absolutely love cold-calling. One is mine. The other is a reason I recently heard from a salesman I interviewed… Read More
Don’t get me wrong. Anyone who knows me is probably laughing because they know I have Apple products all over the place. I have an… Read More
In my last post I told you why I hated SEO and SEO firms. But I also mentioned that we (at MarketSmart) recommend you have… Read More
Alright. I’ve been holding back on this post for a long, long time. But I just can’t hold my breath any longer. SEO is ticking… Read More
If your organization desperately needs to generate more planned gifts, bequests, charitable gift annuities, etc… it’s time for you to embrace the new rules of… Read More
The most powerful tool a salesperson possesses is a question. Sure, enthusiasm and creativity will get you pretty far. Some people can sell ice to… Read More
Don’t “wing-it!” That’s what most sales people do. They wing-it. They know they need to make some sales calls to follow-up on leads. So they… Read More
Ok. I know someone will tell me that I should be more professional and should have titled this post something gentle like “Ways to improve… Read More
We’ve talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate 80% of your profits. And… Read More
Shut up! Really. I’ll never forget one of the harshest lessons I ever learned in business. I was 22 years old selling advertising space for… Read More
The press release, the bin and the trash can. Waaaaaayyyy back… I worked for a newspaper called The Journal. There was a fax machine that… Read More
The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into the Superbowl than in any… Read More
Reading time for this entry: Under 3 minutes. 1- Never start off by saying, “Hi. My name is (insert name the prospect could care less… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
