Fundraising

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

People who donate a lot must be on drugs!

And that’s a good thing because the more you give, the more dopamine gets released into your system.  Dopamine is the chemical your body releases… Read More


Kony 2012, fundraising and armchair activism.

What do you think about Kony 2012?  I think it’s very slick.  But just imagine a video like this used to get people in other… Read More


Still not on Facebook? Here's the first in a series to get you going…

Get on Facebook Facebook.com is fast becoming the global water cooler around which the world gathers to discuss anything and everything. To date, according to… Read More


First post to help you make the most of LinkedIn.

For business, LinkedIn has quickly become everyone’s online resume. But it’s much more than that. If you use it, you’ll find it’s actually a very… Read More


Some thoughts about planned giving marketing newsletters.

There’s a lot to discuss when it comes to newsletters for planned giving marketing. A personalized, relevant planned giving newsletter First, can we agree that… Read More


Pulling the best list to generate leads for planned giving (charitable estate planning) is not easy.

Pulling the best list for planned giving marketing is not easy. Planned giving targets are not the same as major gift targets. They are unique… Read More


5 reasons why customers say good-bye to you

Customers say good-bye for 5 main reasons: 1. Intentionally pushed away – If they are unprofitable to serve, then they are not worth pursuing unless… Read More


Add some "ONSERTS" to your outgoing email or mail.

Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More


Two types of Twitterers revealed.

An article by Fast Company (https://www.fastcompany.com/blog/kit-eaton/technomix/attention-marketers-80-twitterers-are-narcissists) recently summed up an interesting study about Twitter users. They found that there are essentially two types of Twitterers…. Read More


For planned giving marketing- absence of children tops the list

For planned giving marketing, determining who to target is always a tricky task.  There’s lots of literature out there on this subject.  But I found… Read More


Who answers your telephones?

Is the person who answers your phones also your least trained employee? If so, why? Do they answer the phones with class or “attitude”?  And… Read More


Go ahead… Cold call!

Recently someone told me at a networking function that cold-calling was “old-school” and didn’t work. Of course this person admitted he never made a cold… Read More


How to determine which networking events to go to for lead generation.

There are hundreds of networking opportunities in every major city in America – from chambers of commerce to simple clubs and groups. All you need… Read More


Why people won't call their leads- a post about sales call reluctance.

Just last week I had two discussions with two different clients that blew me away.  We were talking about the leads my firm generated for… Read More


What is a QR code and how can you use one for marketing?

A QR code is a “quick response” code.  They are easy to create (there are dozens of free tools available online).  And they simply drive… Read More


A refresher on setting goals.

It’s 2011.  Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More


Interruption marketing is NOT dead.

Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More


The White Pages telephone books are dead.

Well…  almost dead.  Let’s say they are dying.  And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More


Ever wonder what the heck your salespeople are doing all day long?

First off, this is not a rant about insecurity or paranoia.  Rather, I’m sad to say that many sales people will take advantage of you… Read More


How's your data?

Recently I attended a networking luncheon where I spoke to a bunch of smart entrepreneurs and asked, “how’s your data?”  Is anyone using a CRM… Read More


So how effective is inbound internet lead generation?… Really!

I love Marketing Sherpa.  They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I… Read More


How pay-per-click marketing is perceived at budget time.

Pretty darn well. According to Marketing Sherpa (https://www.marketingsherpa.com/1news/chartofweek-09-21-10-lp.htm) “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations… Read More


Things to consider for smart marketing… instead of "wingin' it".

Strategy is everything. Am I going overboard?  Maybe.  But from where I sit, I see companies- large and small- spend tons of time and money… Read More


4 ways CEO's could use LinkedIN for results.

We all know we’re supposed to be “on” LinkedIN.  But how can we make the most of it? Here are some tips: 1- Use it… Read More


Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!