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My new friend, Terri Preskar found this interesting tidbit and passed it on to me so I thought I’d share it. In J. Clif Christopher’s… Read More
And that’s a good thing because the more you give, the more dopamine gets released into your system. Dopamine is the chemical your body releases… Read More
What do you think about Kony 2012? I think it’s very slick. But just imagine a video like this used to get people in other… Read More
Get on Facebook Facebook.com is fast becoming the global water cooler around which the world gathers to discuss anything and everything. To date, according to… Read More
For business, LinkedIn has quickly become everyone’s online resume. But it’s much more than that. If you use it, you’ll find it’s actually a very… Read More
There’s a lot to discuss when it comes to newsletters for planned giving marketing. A personalized, relevant planned giving newsletter First, can we agree that… Read More
Pulling the best list for planned giving marketing is not easy. Planned giving targets are not the same as major gift targets. They are unique… Read More
Customers say good-bye for 5 main reasons: 1. Intentionally pushed away – If they are unprofitable to serve, then they are not worth pursuing unless… Read More
Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More
An article by Fast Company (https://www.fastcompany.com/blog/kit-eaton/technomix/attention-marketers-80-twitterers-are-narcissists) recently summed up an interesting study about Twitter users. They found that there are essentially two types of Twitterers…. Read More
For planned giving marketing, determining who to target is always a tricky task. There’s lots of literature out there on this subject. But I found… Read More
Is the person who answers your phones also your least trained employee? If so, why? Do they answer the phones with class or “attitude”? And… Read More
Recently someone told me at a networking function that cold-calling was “old-school” and didn’t work. Of course this person admitted he never made a cold… Read More
There are hundreds of networking opportunities in every major city in America – from chambers of commerce to simple clubs and groups. All you need… Read More
Just last week I had two discussions with two different clients that blew me away. We were talking about the leads my firm generated for… Read More
A QR code is a “quick response” code. They are easy to create (there are dozens of free tools available online). And they simply drive… Read More
It’s 2011. Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More
Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More
Well… almost dead. Let’s say they are dying. And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More
First off, this is not a rant about insecurity or paranoia. Rather, I’m sad to say that many sales people will take advantage of you… Read More
Recently I attended a networking luncheon where I spoke to a bunch of smart entrepreneurs and asked, “how’s your data?” Is anyone using a CRM… Read More
I love Marketing Sherpa. They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports. But I… Read More
Pretty darn well. According to Marketing Sherpa (https://www.marketingsherpa.com/1news/chartofweek-09-21-10-lp.htm) “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations… Read More
Strategy is everything. Am I going overboard? Maybe. But from where I sit, I see companies- large and small- spend tons of time and money… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
