Kony 2012, fundraising and armchair activism.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Kony 2012 and fundraising

Are we jumping on the bandwagon?

What do you think about Kony 2012?  I think it’s very slick.  But just imagine a video like this used to get people in other countries to hate Americans.  Or to hate Israel.  This stuff is powerful.  It’s very easy to jump on the bandwagon.  In this case it might be warranted.  But what about when the media vehicle is used for evil purposes?  Be careful!  Do your own research.  Use your mind.  Don’t be persuaded too easily.  Make your own decisions.

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