Add some "ONSERTS" to your outgoing email or mail.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Well you’ve heard about inserts – what about onserts?

These work because your best business and best referrals will come from your past customers. Check out this example from NPC Solutions.

Onserts for marketing

An example of a promotional onsert from NPC Solutions.

Onserts are offers originally used on newspapers.  I think they should be placed directly ON your invoices. If you send out lots of invoices by direct mail or email, why not throw an offer on there?

Everyone MUST read their invoices right? So what better time to up-sell, re-sell or cross-sell your best, most targeted list of your past customers? This is also a great place to offer a customer service survey or an opportunity for your clients to refer business and reap referral rewards.

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