results

The White Pages telephone books are dead.

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Well…  almost dead.  Let’s say they are dying.  And the Yellow Pages will be right behind them.Inbound lead generation takes over yellow pages advertising

Verizon has stopped distributing the White Pages in New York, New Jersey, Pennsylvania, Delaware and Florida.  And the company has asked state regulators in Maryland and Virginia for permission to stop distributing them.

According to Newsfactor.com, “Verizon cited a 2008 Gallup poll saying only 11 percent of households look up a residential phone number in the printed book.”

But that was 2008.  Almost 3 years later, I bet that number has only dropped more.

So what’s next?  The Yellow Pages are already on the chopping block.  Now, when people want to search for a product or service, they ask a friend using social media or search online.  If you are advertising in the Yellow Pages, stop!  And don’t let yourself get hoodwinked into another year-long contract.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!