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The White Pages telephone books are dead.
Well… almost dead. Let’s say they are dying. And the Yellow Pages will be right behind them.
Verizon has stopped distributing the White Pages in New York, New Jersey, Pennsylvania, Delaware and Florida. And the company has asked state regulators in Maryland and Virginia for permission to stop distributing them.
According to Newsfactor.com, “Verizon cited a 2008 Gallup poll saying only 11 percent of households look up a residential phone number in the printed book.”
But that was 2008. Almost 3 years later, I bet that number has only dropped more.
So what’s next? The Yellow Pages are already on the chopping block. Now, when people want to search for a product or service, they ask a friend using social media or search online. If you are advertising in the Yellow Pages, stop! And don’t let yourself get hoodwinked into another year-long contract.
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