Prepare Your Team for Successful Outreach – Here’s What You Need
Making outreach to major donors requires more than pre-qualified prospects. That’s essential, and it’s the reason MarketSmart exists. But even…
More
Why Qualitative Donor Data Helps Find More Major Donors
Major donor discovery and cultivation depend on far more than quantitative data like wealth capacity and giving history. In fact,…
More
How To Identify Hidden Major Donors Your Wealth Screening and Prospect Research Will Never Find
For too many nonprofits, the search for hidden major donors often misses a large swath of potential revenue in the…
More
How to Use LinkedIn for Outreach to Major Donors and Prospects
You may not realize it, but LinkedIn is often the most effective social media channel for making initial contact with…
More
Why Your Board and Wealthy Donors Don’t Send You Any Referrals
We all know the value of networking. We also all know that some of your best and most valuable donors…
More
What Is Preliminary Qualification for Major Donors and Prospects?
For decades, major gifts fundraising has revolved around a process for working with wealthy donors to raise money. It involved…
More
Why A Gift Officer’s Actual Job Is NOT to Raise Money
From the nonprofit’s perspective, the job of the gift officer often seems to be to convey wealth from supporters. But…
More
Introducing the Staff Position You Never Knew You Needed That Can Boost Major Gifts Efficiency and Reduce Turnover
There’s too much to do and not enough time to do it. While this may be a common feeling in…
More
6 Reasons Why Major Donor Prospects Ignore Your Outreach Efforts
Major donor outreach isn’t easy. When you have success, it feels great. But more often, your efforts to make contact…
More
Activity vs. Strategic Activity: Which Works Better for Major and Legacy Gift Fundraising Operations?
I worry when fundraising leaders confuse activity with advancement. Too often I hear that staff are celebrated for how many…
More
A Good Problem – What to Do If You Have Too Many Pre-qualified Major Donor Prospects
This is a classic good news / bad news scenario. The good news is, we have way more pre-qualified major…
More
The Major Gifts Iceberg – What Lies Beneath that First Major Gift?
Have you ever closed a gift that left you underwhelmed and feeling like you left money on the table? Maybe…
More
The Smarter Way to Prioritize Your Major Donor Outreach: Let Prospects Reveal Themselves to You
Fundraisers are constantly told to “get out and meet more donors.” But that advice misses the deeper issue: outreach takes…
More
How Nostalgia Drives Giving and Why Donors Open Up When They Tell Their Story
There’s something we’ve been doing for our customers over here at MarketSmart for many years. But we haven’t shared this…
More
5 Outcomes You Can Expect When You Reach Out to Major or Legacy Donor Prospects
Outcomes, not Activities So many nonprofits put far too much emphasis on tracking activities instead of outcomes. At nonprofits using…
More
Donor Discovery at Scale: Growing Major and Planned Gifts with Surveys, Automation, and Tech
Donor Discovery at Scale: Growing Major and Planned Gifts with Surveys, Automation, and Tech AFP Colorado Chapter – Virtual Webinar…
More
Greg Warner Talks Donor-Driven Fundraising on the 10X Strategies Webinar
Greg Warner Talks Donor-Driven Fundraising on the 10X Strategies Webinar Recently, MarketSmart’s founder and CEO, Greg Warner, joined Kevin Gentry…
More
Major Donor Case Study Demonstrates Effective Automated Donor Communication
MarketSmart talks a lot about why automated communication is the best way to manage and grow relationships with major donors…
More
The 4 Habits You Need to Develop for Productive Major Donor Outreach
Winning major gifts depends on consistently productive outreach to the right major donors and prospects. Of course, who you reach…
More
The Harvest is Plentiful, but the Laborers Are Few – How to Build Relationships With Major Donors at Scale With Limited Staff
The Harvest is Plentiful, but the Laborers Are Few – How to Build Relationships With Major Donors at Scale With…
More
How to Gain Trust of Major Donors and Be Accepted As Their Guiding Sage
When working with new major donor prospects, one of the most important principles is to wait and take time before…
More
Maximizing Impact with Limited Resources: Leveraging Marketing and Technology to Scale Planned Giving
Maximizing Impact with Limited Resources: Leveraging Marketing and Technology to Scale Planned Giving NCGPC Planned Giving Day 2025 Conference Session…
More
Why Traditional Major Gift (and Legacy Gift) Fundraising No Longer Works
Fundraising seems to be getting more difficult, and the problem is affecting the entire industry. Low-dollar donors are dropping out…
More
Fueling Frontline Fundraising: How to Align Prospect Research and Marketing to Deliver Warm, Qualified Leads
Fueling Frontline Fundraising: How to Align Prospect Research and Marketing to Deliver Warm, Qualified Leads Apra Maryland Virtual Session Webinar…
More