How to Align Prospect Research and Marketing to Deliver Warm, Qualified Leads
Apra Maryland Virtual Session
Upcoming Webinar – July 10, 2025 | 2 – 3 PM ET
In this virtual session hosted by Apra Maryland, MarketSmart’s Jeff Giannotto joins Sarah Rudich, Senior Director of the Foundation at Montgomery County Community College Foundation, to discuss how nonprofits can bridge the gap between prospect research and frontline fundraising using marketing and technology.
Together, they’ll explore how MCCC implemented MarketSmart’s qualification and cultivation tools to align Prospect Research, Marketing, and Major Gifts efforts. Attendees will learn how to scale personalized outreach using a combination of donor analytics, automation, and human-centered strategy—unlocking more major and planned giving opportunities, even with limited frontline staff.
Speaker:
Jeff Giannotto, Director of Sales, MarketSmart
Sarah Rudich, Senior Director of the Foundation at Montgomery County Community College Foundation
