How to Build Relationships With Major Donors at Scale With Limited Staff
2025 Bridge to Integrated Marketing & Fundraising Conference
Upcoming Conference Session – July 31, 2025 | 2 –3 PM ET
Location: Gaylord National Resort & Convention Center, National Harbor, MD
At this year’s Bridge Conference, MarketSmart’s Jeff Giannotto and Jen Bangoy will be joined by Stephanie Pedersen of Seraphic Mass Association to explore how faith-based organizations can grow their major and planned giving programs—even with small teams and limited resources.
As traditional fundraising tactics lose steam and donor expectations evolve, the need for scalable, relationship-centered approaches has never been greater. This session will showcase how Seraphic Mass Association leveraged MarketSmart’s technology and strategy to build a sustainable, data-driven cultivation program—unlocking more donor engagement, more gifts, and even more staff support.
Key Takeaways:
- How to reallocate limited resources toward scalable major and planned giving strategies
- How donor analytics and automation can unlock personalized engagement at scale
- Real-world tactics for faith-based fundraising teams looking to do more with less
Speakers:
- Jeff Giannotto, Director of Sales, MarketSmart
- Jen Bangoy, Director of Customer Success, MarketSmart
- Stephanie Pedersen, Planned Giving & Major Gifts Officer, Seraphic Mass Association
