A refresher on setting goals.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

It’s 2011.  Have you set your goals yet?

Someone once told me, “if you don’t know where you are going, you’ll probably end up going nowhere.”

So each year I like to start off with a blank sheet of paper and a cup of coffee in a quiet room to think about where I’m headed.  I think about what I want to achieve.  What I want for my family.  What actions need to be taken in order to achieve my goals.  I work backwards beginning with the end result and what needs to be done to get there.

I recommend you do it too.  Remember, success IS the pursuit of a worthy goal.  So, if you set your goals and begin to move toward them, by this definition you will be successful every step along the way.

Here are some important things to consider as you go about setting your goals:

1-    Be realistic.  Are your goals attainable?

2-    Be specific.  Use numbers to quantify what you would like to achieve.

3-    Measure your achievements.  You cannot improve upon that which you do not measure.

4-    Set a timeframe.  A goal with no end date is like a football game without a time limit.  The game has to end sometime.

Have a great year!!

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