People who donate a lot must be on drugs!

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

And that’s a good thing because the more you give, the more dopamine gets released into your system.  Dopamine is the chemical your body releases that makes you feel good and rewarded.

According to researchers at the National Institute of Neurological Disorders and Stroke, “donating subjects displayed a marked increase in reward activation compared to the good feelings associated with receiving cash.”

Plus, the more personal the charity is to you, the greater amount of dopamine that gets released- meaning… more good feelings!

This is why text donations are skyrocketing.  New technologies help us spread the word and donate faster. We want immediate satisfaction.  Immediate rewards.  So nowadays we can give faster and easier than ever more.  And a special bonus is… the “drugs” are free.

How do you feel when you give?

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