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People who donate a lot must be on drugs!
And that’s a good thing because the more you give, the more dopamine gets released into your system. Dopamine is the chemical your body releases that makes you feel good and rewarded.
According to researchers at the National Institute of Neurological Disorders and Stroke, “donating subjects displayed a marked increase in reward activation compared to the good feelings associated with receiving cash.”
Plus, the more personal the charity is to you, the greater amount of dopamine that gets released- meaning… more good feelings!
This is why text donations are skyrocketing. New technologies help us spread the word and donate faster. We want immediate satisfaction. Immediate rewards. So nowadays we can give faster and easier than ever more. And a special bonus is… the “drugs” are free.
How do you feel when you give?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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