Greg Warner

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9 hard truths your fundraising operation needs to face in the post-pandemic era.

1. Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax… Read More


7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James

A couple of weeks ago, my longtime friend Dr. Russell James presented his top recommendations for fundraisers to consider especially during the coronavirus era. If… Read More


Top 10 Free Resources Thanks To Dr. Russell James

Nearly ten years ago I made a new friend. It started out with an error. I wrote a blog post about the link between childlessness… Read More


7 Major Gift Fundraising Benchmarks You Really Need To Know

Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how… Read More


THE WAY FORWARD: PART 3 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA

This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. 5. Engage and offer,… Read More


THE WAY FORWARD: PART 2 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA

This is part 2 of 3 in a series. For the previous post, go here. 3. Kill self-doubt Some in your organization might be saying… Read More


The Way Forward: Part 1 of 3 for Marketing Major and Legacy Gifts in the Coronavirus Era

1. Don’t Panic It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns… Read More


A pep talk for fundraisers like you!

We are going to get through this, and history proves it. For many of us, this is not the first economic downturn we have seen… Read More


Here’s what I learned about leadership in 2019. I hope it helps you!

In the age of Fundraising Climate Change, leadership at nonprofits is needed more than ever. However, what I learned last year is that leadership is… Read More


5 Ways You Can Get Meetings with Major Donors (Even When They Won’t Answer their Phone)

I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling,… Read More


The 80-20 Rule is DEAD!

It’s no longer 80-20 but, rather, 70/.7 According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring… Read More


Introducing, Louis Diez— The Checklist Guy for Fundraising Excellence

Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people… Read More


3 simple steps to break your transactional, spray-and-pray fundraising addiction

Nonprofits tend to get addicted to transactions they generate mostly by aiming marketing toward potential supporters with low-capacity. I call it ‘spray and pray’ marketing… Read More


Finally, the true cause of high fundraiser turnover!

Recently a lot of people have been writing about the high level of turnover among fundraisers in our field. As reported in The Chronicle of… Read More


The power of convenience: A follow-up to my post about online will-writing tools

The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. Ours is a culture of convenience; we… Read More


How to ask for a gift: Do you really have to ask?

At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a… Read More


Online will-making tools: My pros and cons.

Brace yourself.  This is a long post because there’s a lot to be said.  I wrote it because digital will-writing tools are popping up to… Read More


Are your letters to major donors and donor prospects any good?

Direct mail is NOT dead! However, ‘spray and pray‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct… Read More


GUEST POST: A Great Idea… Connecting With Donors Through Photo Books

This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to… Read More


If you like VERITUS GROUP and you like me… now you can get both together!

Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly?… Read More


At last, the Fundraising Report Card is now 100% free for nonprofits

In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago…. Read More


A perfect example of ‘spray and pray fundraising’

This email wasted my time and annoyed me because… I don’t know this person I don’t know this organization I didn’t give her or them… Read More


Top 10 Reasons Why Fundraisers Might Be Uncomfortable ‘Making The Ask’

Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask: 10. They are in the wrong job and… Read More


Why your capital campaign feasibility study could be leaving a lot of money on the table.

I think most campaign feasibility studies leave a ton of money on the table. Here’s a hyper-simplified description of how it usually works. You hire… Read More


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