Greg Warner

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Top 10 ways marketing automation helps nonprofits raise more money for less

Quick review In my previous post  I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus I recommended you deploy… Read More


3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)

In this previous post we discussed the fact that lower-level, basic automation works better for raising low-dollar donors.  That’s why you need more sophisticated automation… Read More


Do you really need MORE gift officers to raise more money?

Too many nonprofits mistakenly assume that the best way to increase major gifts fundraising is to hire more major gifts officers.  To a point, this… Read More


Can your nonprofit organization afford to invest in marketing automation?

SPOILER ALERT: You can’t afford not to automate your fundraising operations In my previous post, I promised to examine whether or not you can afford… Read More


How marketing automation helps nonprofits raise more major gifts, planned gifts and mid-level gifts at lower cost

Quick review In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. In this… Read More


The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance

Fundraising is getting harder You don’t just feel it. You know it from the data. Retention is getting tougher. Attracting new donors is becoming more… Read More


Mass marketing, relationships and trust

One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive,… Read More


12 Principles of Donor Love From David Love

Today, I’ll be treating you to a guest post written by a true fundraising legend— David Love.  David (also known as The Godfather of Good)… Read More


Top 5 reasons why it might be time to kill donor visit quotas!

Quotas… YUCK! Many major and planned giving professionals are required to secure and carry out a certain number of face-to-face visits each year. This is… Read More


How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%

  Follow-up failure. Follow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S. companies to see… Read More


How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners… Read More


Have I mentioned how self-actualization ties in with why donors give?

Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal…. Read More


Do you really need to buy a planned giving website?

In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why:  For decades, nonprofit leaders and staff have… Read More


3 reasons why your donors and donor prospects won’t call you back

Frustration! Recently I was visiting a customer and one of the fundraisers was very frustrated. Thanks to our system, lots of donors disclosed that they already left… Read More


Why your job is really about developing heroes, not dollars

People want to see themselves as good, just, righteous, and so on.  In other words, they want to be heroic. They want to change the… Read More


Why reciprocity must be an essential tool in your fundraising toolbox

Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does… Read More


Charity vs. Philanthropy and Charitable People vs. Philanthropists

Charity – Helping people in need Philanthropy – Making an investment that stimulates other investments or provides opportunity for others Charitable people – Help others in… Read More


Are you building trust?

  Trust is the cornerstone of all meaningful relationships. Fail to build trust and you’ll fail to get the gift. It’s that simple. Build trust… Read More


Think your donors are stupid?

High-capacity donors aren’t altruistic. They want something from you just as much as you want something from them. At a high level, most simply want… Read More


Why your job is to get donors to talk to themselves

Your job is not to come up with words and images that will persuade or convince people to give. No! Instead, your job is to… Read More


Does fundraising training focus too much on the ask?

Often, I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’. Yet, in many ways,… Read More


It’s about questions, not presentations

Have you ever found yourself spending hours or even days developing presentations for major donor visits? I think most of us have gotten caught up in… Read More


9 ways to be a more human fundraiser

As your supporters get bombarded with more and more messages from advertisers and competitors (other fundraisers) you’ll need to stand out. The best way to… Read More


7 reasons why wealth screening your donor list might be an incredibly foolish activity

Before you send me angry responses to this headline, know these two things first: What I’ve written is NOT coming just from me. I gathered… Read More


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