results

Greg Warner

Why your capital campaign feasibility study could be leaving a lot of money on the table.

I think most campaign feasibility studies leave a ton of money on the table. Here’s a hyper-simplified description of how it usually works. You hire… Read More


A digest of last year’s best blog posts (titled ‘The Best Of SmartIdeas’) is now available… for FREE.

If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine… Read More


Here’s what’s missing from moves management.

Something about the term moves management has always made me feel uneasy. When I first heard the phrase I figured it was all about managing… Read More


How to get your donors to respond to you WITHOUT asking them to respond to you

Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving… Read More


Are you a dictatorial boss or a dynamic nonprofit leader?

I think too many nonprofit leaders don’t really know how to lead. Instead they just boss people around. Having a title means you have authority…. Read More


Giving increased .7% but you won’t hear many people celebrating and that’s really too bad

They were wrong. Remember when the Lilly School predicted at least a $13 billion drop in giving due to the Trump Tax Cut (which would… Read More


Why major and legacy donors think your fundraising communications stink!

First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden of blame because fundraisers tend… Read More


Now Available: Executive Summary (PDF) of My Webinar On ‘Fundraising Climate Change’

A few weeks ago I hosted a webinar about Fundraising Climate Change (a term I developed some time ago and included in my book titled… Read More


When you should NOT conduct face-to-face fundraising

Essentially, there are two types of face-to-face fundraising. When fundraising staff, leaders, and board members (or other supporters) meet with highly qualified, major and or… Read More


Why You Need Tech-Enabled Donor Discovery

For decades, fundraisers have sought a ‘magic box’ to identify the most ideal donor prospects for outreach, relationship-building, and solicitation. Of course they do. Who… Read More


Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified,… Read More


7 Data Points That Prove ‘Fundraising Climate Change’ Is Real And Happening Now

What’s in a name? In my book (titled Engagement Fundraising) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied… Read More


Why hardly anyone reads your planned giving newsletter (and what you can do about it).

Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters… Read More


All About Fundraising Climate Change (And What You Can Do About It)

The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking… Read More


18 takeaways from my recent appearance on the Giving Back Podcast

This was a super-fun interview on The Giving Back Podcast. But if you don’t have time to listen to it, here are some notes my… Read More


Musical chairs, your donors, and fundraising?

I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling… Read More


Why treating philanthropists like s#!t is hurting our society.

From bad to worse When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” But now, that the… Read More


Are you doubling down on a low-dollar fundraising strategy?

A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription.  She said that last year, during Q4,… Read More


How to understand your donor’s consideration process so you generate more major gifts

First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s… Read More


Why fundraisers should take some lessons from stockbrokers

I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More


3 tips for your fundraising career

1. Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently… Read More


Imagine This…

Did you have a grandmother or elderly aunt, uncle or friend?  I did. Imagine if I sent mine letters and emails every once in a while. Imagine that… Read More


Thanking vs. Appreciating

Mechanized thank you’s. I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. They realize it’s something they’re supposed to… Read More


What is 3-to-1 Major Gift Fundraising?

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with… Read More


Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!