Greg Warner

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How to Respond When a Major Gifts Prospect Says ‘No’ to Making a Gift

No matter how well your major gifts conversation goes, sometimes the prospect still turns down the opportunity to make a transformational gift. The question for… Read More


13 Reasons Why Donor Prospects Say ‘No’ to Major Gifts Proposals

Why Do Major Gifts Prospects Decide Not To Give? In the vast majority of situations where this happens, the reason is because the fundraiser failed… Read More


Restricted vs Unrestricted Gifts: Why Donors Love Restricted Gifts and (Some) Nonprofits Hate Them

A debate has been growing in recent years regarding the practice of offering major donors the option of giving restricted gifts. A restricted gift is… Read More


At last, the Not-So-Secret Formula for Raising Major Gifts

If you’re in the business of raising money for a cause, some on your staff (or your board) may have probably wondered, “What really leads… Read More


What’s wrong with fundraising job titles?

Your job title as a fundraiser is part of the first impression you make with a donor. Of course, you might be wondering, “Come on…… Read More


The 12 Donor Archetypes – How to Tap into Donor Identities and Generate Bigger Gifts

You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will… Read More


The 4 Types of Legacy Gift Asks (Solicitations)

Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die,… Read More


10 Follow-Up Questions You’ll Need to Deepen Your Conversation with Major Donors (and One to Avoid)

Fundraising is not an operation. It’s a conversation. It’s a conversation that can either build or diminish trust. Trust is the cornerstone in the foundation… Read More


7 ‘Hire Me Now’ Traits of Highly Effective Major Gifts Officers

Hiring major gifts officers is hard. First, it’s just not an easy position to fill because there is a lot of turnover. But more than… Read More


The 6 Core Elements of a Well-Told, Well-Executed Donor Fundraising Story

Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how… Read More


The Next-Gen Major Gifts Fundraising Metrics Your Nonprofit Should Be Measuring

If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly… Read More


6 Things Your Donors Don’t Care About (That You Assumed They Did)

This news can be shocking to hear and might even make some fundraisers and nonprofit administrators fall out of their seats. But it’s true. Donors… Read More


3 Ways You Can Alter Your Perspective and Approach Toward Wealthy Donors So You Raise More Money

In my previous article, which you can read here, I outlined three challenges wealthy people face when they start exploring the idea of giving away… Read More


The Truth about Wealthy People and Philanthropy Should Affect Your Fundraising… But Does It?

In your organization, it’s likely you have a bunch of people who make five or six figures interacting with people who are worth seven, eight,… Read More


5 Strategies for Turning Smaller Major Gifts into Larger Ones

What’s the only thing better in fundraising than a major gift? A bigger major gift. If you’ve been reading this blog for a while, you… Read More


How the Most Successful Fundraisers Use Stories to Inspire and Motivate Donors to Give

This is the fifth and final post that summarizes a series that tackles why storytelling doesn’t work on its own to generate big donations. To… Read More


Why Listening and Investigating Matter So Much for Funding Your Mission

You might want to check out the first post in this series before reading this one. In that post, I told you that telling is… Read More


Why Stories Matter in Fundraising

In my previous article, I explained what fundraisers get wrong about storytelling. Mostly they tend to think stories about what their organization does can inspire… Read More


4 Reasons Why Fundraisers Think Storytelling Matters

In case you missed my last post… I wrote about my unease with the storytelling surge in our sector. It made me uncomfortable because I… Read More


What Everyone Gets Wrong About Storytelling in Fundraising

First, the surge in storytelling. Five or ten years ago, it seemed like everyone in fundraising suddenly started talking about storytelling. Books were written, conferences… Read More


Here’s What Supporters “Buy” When They Donate to Charity

I think buying and donating are the same.  Here’s why.  When I give money to a charity, I am buying: A chance to be moved by… Read More


9 reasons why people put money in holding pens (such DAFs or foundations) instead of giving directly right away

1. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. 2. Fearful…. Read More


How to get your donors to respond to you WITHOUT asking them to respond to you

Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving… Read More


Five ways Dr. Russell James recommends you reduce the cost of giving so your supporters feel good and give more

First: when we talk about cost, we’re not talking about fundraising expenses. That’s not what this article is about. Rather, it’s about the fact that… Read More


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