How pay-per-click marketing is perceived at budget time.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Pretty darn well.

Chart about PPC marketing

Source: Marketing Sherpa

According to Marketing Sherpa ( “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations indicating that PPC is either producing measurable ROI, or that PPC is a promising tactic that will eventually produce ROI.”

That’s pretty big.

And only 8% say they won’t consider using it.

{Warning… softball sales pitch here)

Here at MarketSmart we optimize your PPC campaigns because we monitor the inbound phone calls you receive and track-back which keywords turned into sales (along with a host of other analysis tools).  Then we bid more on the keyword strings the produce the best ROI.  Let me know if you are interested in seeing how we do that.  It’s pretty neat!

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