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Video is powerful. 45.4% of the American population watches at least one online video a month Consumers watched over 48 billion online videos in July… Read More
1. Give your mother, uncle, friend or anyone else $20 and go to your website. Then donate that same amount to your organization. Then watch… Read More
When it comes to raising money, do you want more donors? And, want more donors to give more? The only true way to substantially achieve both… Read More
Donors deserve the “Disney Experience”. That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for… Read More
As 2013 comes to a close I’m reminded of how grateful I am to be involved with such amazing people who, like me, want to… Read More
Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on… Read More
If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on… Read More
After more than a quarter of a century in the nonprofit community, I’ve certainly attended more than my share of events – both as a… Read More
Once again today I’m beating the drum about marketing. Forget about the word “fundraiser” because, folks, you are marketers! And every marketer has a product… Read More
Many people don’t realize that fundraising is really just a subset of marketing. Therefore, fundraisers are marketers that raise funds. Fundraising isn’t necessarily special. It… Read More
Can you say, “Dick Tracy?” It looks like the next big thing from Apple will be wearable iPhones. I’m so excited. I hope this is… Read More
Commercial businesses and charities both have to fulfill needs in order to survive. But whose needs do they serve? You might think that commercial businesses… Read More
In Ken Burnett’s awesome book titled Relationship Fundraising, he lists 18 reasons why people give. I love the list but there’s one thing wrong here…. Read More
In case you forgot, the American Taxpayer Relief Act of 2012 reinstated the Charitable IRA Rollover through December 31, 2013. So, at the risk of oversimplification,… Read More
In planned giving marketing we are told to spend a lot of time trying to get people to disclose the fact that they included the… Read More
Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing… Read More
Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices. I knew she was right. But so what? … Read More
Face it… you are not her friend. You don’t want to be her friend. And she doesn’t want you to be her friend. Yes, you… Read More
In his recent post on The Social Graf, Erik Sass punches social media in the face a bit. There are some interesting thoughts here although… Read More
Traditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least… Read More
Most of the time innovation is possible simply by taking what has already been created and mixing it up a bit. Let’s play the game…. Read More
Yeah. I know I said we didn’t have a Facebook page because it didn’t fit with our strategy. But guess what? Now that they changed… Read More
Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long? While postcards are a… Read More
My new friend, Terri Preskar found this interesting tidbit and passed it on to me so I thought I’d share it. In J. Clif Christopher’s… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
