Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser


Nonprofits love to talk about donor-centricity. But is spamming your donors really donor-centric? Listen, I know the drill. Everyone bends the rules here and there… Read More

More About the Difference Between Buying and Donating…

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. I said that I… Read More

What's the Difference Between Buying and Giving

From a marketing perspective, there is no difference. Whether you are trying to get people to buy or give, both require solid marketing strategies and… Read More

3 Easy Ways to Make a Video That Will Inspire Legacy or Major Gifts

Video is powerful. 45.4% of the American population watches at least one online video a month Consumers watched over 48 billion online videos in July… Read More

7 Easy Ways to Provide More Value to Your Supporters.

1. Give your mother, uncle, friend or anyone else $20 and go to your website.  Then donate that same amount to your organization.  Then watch… Read More

What Does "Value" Have to do with Raising Money?

When it comes to raising money, do you want more donors?  And, want more donors to give more? The only true way to substantially achieve both… Read More

6 Easy and Low Cost Ways to Build Better Relationships with Your Donors using Technology

Donors deserve the “Disney Experience”. That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for… Read More

Thank You

As 2013 comes to a close I’m reminded of how grateful I am to be involved with such amazing people who, like me, want to… Read More

The top 3 kinds of emails your donors want to receive from you

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on… Read More

15 Marketing Essentials for Major Donors and Legacy Society Members

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on… Read More

Does Planned Giving Marketing Have a Place in Major Fundraising Events?

After more than a quarter of a century in the nonprofit community, I’ve certainly attended more than my share of events – both as a… Read More

7 questions you better be able to answer if you want to keep your doors open

Once again today I’m beating the drum about marketing.  Forget about the word “fundraiser” because, folks, you are marketers!  And every marketer has a product… Read More

The Fundraising Pyramid is Dead.

Many people don’t realize that fundraising is really just a subset of marketing.  Therefore, fundraisers are marketers that raise funds. Fundraising isn’t necessarily special.  It… Read More

Can it be True? Wearable iPhones??

Can you say, “Dick Tracy?”  It looks like the next big thing from Apple will be wearable iPhones.  I’m so excited.  I hope this is… Read More

9 Questions Fundraisers Need to Ask Themselves in Order to Improve in 2014?

Commercial businesses and charities both have to fulfill needs in order to survive.  But whose needs do they serve? You might think that commercial businesses… Read More

Why do people give (and what’s wrong with the list)?

In Ken Burnett’s awesome book titled Relationship Fundraising, he lists 18 reasons why people give.  I love the list but there’s one thing wrong here…. Read More

How to market the Charitable IRA Rollover?

In case you forgot, the American Taxpayer Relief Act of 2012 reinstated the Charitable IRA Rollover through December 31, 2013. So, at the risk of oversimplification,… Read More

Why an emphasis only on counting planned gift disclosures is misguided.

In planned giving marketing we are told to spend a lot of time trying to get people to disclose the fact that they included the… Read More

Marketing is easy, right?

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days.  These tools make marketing… Read More

Are mobile devices impacting your planned giving marketing plans?

Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices.  I knew she was right.  But so what? … Read More

It's Mildred not Millie!!

Face it… you are not her friend.  You don’t want to be her friend.  And she doesn’t want you to be her friend. Yes, you… Read More

9 reasons to QUIT SOCIAL MEDIA from Erik Graf

In his recent post on The Social Graf, Erik Sass punches social media in the face a bit.  There are some interesting thoughts here although… Read More

Concentric circles

Traditional planned giving marketing theory talks about concentric circles a lot.  Start with your Board, then major donors, and keep going outward toward the least… Read More

Innovative possibilities are right in front of your face.

Most of the time innovation is possible simply by taking what has already been created and mixing it up a bit. Let’s play the game…. Read More

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