So how effective is inbound internet lead generation?… Really!

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I love Marketing Sherpa.  They have great charts and free information.

Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I don’t care.  Their free information is fantastic.  And I’ve actually bought two of their reports.  So I guess their strategy works.

And recently, they released a free chart that shows what marketers think about the effectiveness of PPC marketing.  The results are in!  And PPC is a clear winner.

PPC effectiveness for lead generation and ROI

The effectiveness of PPC objectives

Over 87% of marketers feel that PPC is either somewhat effective or very effective increasing lead generation.  And 94% feel the strategy is either somewhat effective or very effective for increasing website traffic.

Good stuff!

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Jon Payne
12 years ago

Good stuff Greg. I second your thoughts on Marketing Sherpa. Love their reports.

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