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If you have 18 minutes to spare, I implore you to spend it watching this speech. In just 18 minutes Simon Sinek will help you… Read More
Do you think your supporters buy stuff on Amazon.com? Dumb question, huh? Well did you know that your organization could get 1/2% of your… Read More
Nothing. Well… almost nothing. Here’s what your major gifts department can learn. 1. The ice bucket challenge is an awareness and fundraising strategy that… Read More
One of my clients is having fantastic success with the following: Moving single donation supporters to become perpetual donors Increasing the size of each donation… Read More
Convenience is powerful. Look at Amazon.com. Look at McDonalds. Look at any other person or company from whom you buy products or services. If they provide convenience,… Read More
1. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). 2. Mention, “if you are… Read More
I can remember making the switch from FOR-PROFIT marketing to NONPROFIT marketing. We were like bulls in a China shop. We broke all the orthodoxies… Read More
Love! Ahh…. love. Is there anything better than love? Love is great. But when it goes too far and becomes an obsession, there’s a problem…. Read More
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies… Read More
Do you give out pins? When I informed a nonprofit about my legacy gift intention, all I really got was a pin. “Whoopie!”… Read More
Here’s a neat graphic from Blackbaud’s Idea Lab. The question is: Are you an agent of change? LIKE THIS BLOG POST? PLEASE… Read More
I only use the word “cultivation” for fundraising because I want to ensure that fundraisers understand what I’m talking about. But you should know that I… Read More
Last week the New York State Attorney General’s Office won a $25 million settlement stemming from an investigation of fundraising abuses by the Disabled Veterans… Read More
Some fundraisers and vendors of fundraisers will say that all donors and supporters deserve the same treatment. They call for social fundraising. They tell you… Read More
I’m angry and I’m not kidding. Bad apples can spoil the bunch. Yesterday fundraisers received a wake-up call. Quadriga Art, the self-proclaimed 70-year-old global… Read More
There must be thousands of ways to practice Engagement Fundraising. Here’s one that’s really fabulous because it zeros-in on an audience that will deliver a… Read More
Red Bull Theater uses menus for major gifts. Red Bull Theater in New York City really got it right when they developed an outstanding themed… Read More
Brian Saber, president of Asking Matters, has spent his career asking for donations on behalf of nonprofits. Now he’s really done it with a cool online… Read More
One of our clients still spends 80% of his planned giving marketing budget on direct mail and only 20% with us even though our digital… Read More
Most times when we test ugly marketing designs vs. pretty marketing designs, ugly wins. Recently Jeff Brooks rightly wrote a post about the effectiveness of ugly… Read More
Did you ever notice that recently I added a note at the bottom of each blog post? You can see it below. It recommends that… Read More
Most businesses don’t have a soul. They are cold and heartless. And, that’s probably (at least in part) why most businesses don’t succeed. But the… Read More
When you boil it all down, attaining fundraising success is pretty simple if you just recognize that: Step 1. Donors want to satisfy their… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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