5 Ways to Use Events to Generate Enormous Planned Gifts

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Gifts1. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).
2. Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.”
3. Put check boxes asking if the invitee has already left a gift or might consider doing so on the response forms (such as RSVP’s).
4. Put your bequest language and tax ID in programs or other materials plus remind folks that beneficiary designations are easy to change.
5. Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift.

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