Why the Heck Should a Donor Give You One Red Cent?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

red pennyIf you have 18 minutes to spare, I implore you to spend it watching this speech.
 
In just 18 minutes Simon Sinek will help you understand that it’s not what your organization does but, rather, why you do it that is important for success.
 
He’ll show you how Steve Jobs used this approach. And, if you take the message to heart, you’ll be inspired to refocus your mission on what’s really important.
 
Almost 18.5 million people have already viewed this speech. Isn’t it time you saw it? I promise, you’ll be glad you did.
 
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