results

When You Should Ignore Your Staff, Your Boss, Your Supporters and Your Volunteers

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

HiResMost times when we test ugly marketing designs vs. pretty marketing designs, ugly wins.
Recently Jeff Brooks rightly wrote a post about the effectiveness of ugly designs for raising money that gave me a chuckle.
 
He’s right! Don’t let your staff, your boss, your supporters, or your volunteers tell you that your designs need to look slick.  Their personal preferences simply don’t matter and usually diminish your fundraising effectiveness.
 
Test ugly vs. pretty. Then go with what works!
 
 

LIKE THIS BLOG POST?  PLEASE SHARE IT AND/OR SUBSCRIBE

4 responses to “When You Should Ignore Your Staff, Your Boss, Your Supporters and Your Volunteers”

  1. Nice article. In legacy one variation of this approach is to avoid slick, color, expensive look, and anything else related. We’re already talking to our most loyal donors and they like us spending less rather than more money. Even though the price-point on color v. black and white or two color is much less than it used to be, our supporters still think full color costs a lot more. So use color sparingly, and rarely IMHO.

  2. Nice article. In legacy one variation of this approach is to avoid slick, color, expensive look, and anything else related. We’re already talking to our most loyal donors and they like us spending less rather than more money. Even though the price-point on color v. black and white or two color is much less than it used to be, our supporters still think full color costs a lot more. So use color sparingly, and rarely IMHO.

  3. Paul Smith says:

    Perhaps that’s why the Crime Channel thrashes the Documentary Channel.

  4. Paul Smith says:

    Perhaps that’s why the Crime Channel thrashes the Documentary Channel.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!