Most times when we test ugly marketing designs vs. pretty marketing designs, ugly wins.
Recently Jeff Brooks rightly wrote a post about the effectiveness of ugly designs for raising money that gave me a chuckle.
He’s right! Don’t let your staff, your boss, your supporters, or your volunteers tell you that your designs need to look slick. Their personal preferences simply don’t matter and usually diminish your fundraising effectiveness.
Test ugly vs. pretty. Then go with what works!
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