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When You Should Ignore Your Staff, Your Boss, Your Supporters and Your Volunteers
Most times when we test ugly marketing designs vs. pretty marketing designs, ugly wins.
Recently Jeff Brooks rightly wrote a post about the effectiveness of ugly designs for raising money that gave me a chuckle.
He’s right! Don’t let your staff, your boss, your supporters, or your volunteers tell you that your designs need to look slick. Their personal preferences simply don’t matter and usually diminish your fundraising effectiveness.
Test ugly vs. pretty. Then go with what works!
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Nice article. In legacy one variation of this approach is to avoid slick, color, expensive look, and anything else related. We’re already talking to our most loyal donors and they like us spending less rather than more money. Even though the price-point on color v. black and white or two color is much less than it used to be, our supporters still think full color costs a lot more. So use color sparingly, and rarely IMHO.
Perhaps that’s why the Crime Channel thrashes the Documentary Channel.
Nice article. In legacy one variation of this approach is to avoid slick, color, expensive look, and anything else related. We’re already talking to our most loyal donors and they like us spending less rather than more money. Even though the price-point on color v. black and white or two color is much less than it used to be, our supporters still think full color costs a lot more. So use color sparingly, and rarely IMHO.
Perhaps that’s why the Crime Channel thrashes the Documentary Channel.