Did you ever notice that recently I added a note at the bottom of each blog post? You can see it below. It recommends that you (the reader) share this blog and/or subscribe to it if you like it.
Guess what happened after I added that to the bottom of each post? Lots more people started subscribing!
Pretty simple, huh?
So guess what might happen if you put the following words EVERYWHERE?:
“Please consider making a gift to [organization name here] in your will or trust (or by beneficiary designation in any of your financial accounts or insurance policies). Gifts like these — after your lifetime — are essential for helping our shared mission live on for future generations.”
Your planned giving marketing needs to be ubiquitous. Don’t ever stop pushing to add these words on:
The list goes on and on.
Oh, and don’t forget to subscribe to this blog and share it!
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