I Added a Note to Subscribe and Guess What Happened?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Green button Subscribe and hand cursorDid you ever notice that recently I added a note at the bottom of each blog post? You can see it below. It recommends that you (the reader) share this blog and/or subscribe to it if you like it.
Guess what happened after I added that to the bottom of each post? Lots more people started subscribing!
Pretty simple, huh?
So guess what might happen if you put the following words EVERYWHERE?:
“Please consider making a gift to [organization name here] in your will or trust (or by beneficiary designation in any of your financial accounts or insurance policies). Gifts like these — after your lifetime — are essential for helping our shared mission live on for future generations.” 
Your planned giving marketing needs to be ubiquitous. Don’t ever stop pushing to add these words on:

  • emails;
  • business cards;
  • letterhead;
  • mailers;
  • reply forms;
  • booklets;
  • magazines;
  • articles;
  • photos;
  • banners;
  • invitations;
  • research reports;
  • website pages, etc.

The list goes on and on.

Oh, and don’t forget to subscribe to this blog and share it!

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