We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
I Added a Note to Subscribe and Guess What Happened?
Did you ever notice that recently I added a note at the bottom of each blog post? You can see it below. It recommends that you (the reader) share this blog and/or subscribe to it if you like it.
Guess what happened after I added that to the bottom of each post? Lots more people started subscribing!
Pretty simple, huh?
So guess what might happen if you put the following words EVERYWHERE?:
“Please consider making a gift to [organization name here] in your will or trust (or by beneficiary designation in any of your financial accounts or insurance policies). Gifts like these — after your lifetime — are essential for helping our shared mission live on for future generations.”
Your planned giving marketing needs to be ubiquitous. Don’t ever stop pushing to add these words on:
- emails;
- business cards;
- letterhead;
- mailers;
- reply forms;
- booklets;
- magazines;
- articles;
- photos;
- banners;
- invitations;
- research reports;
- website pages, etc.
The list goes on and on.
Oh, and don’t forget to subscribe to this blog and share it!
LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!