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Identify What Works in Your Marketing and Do More of It!
One of my clients is having fantastic success with the following:
- Moving single donation supporters to become perpetual donors
- Increasing the size of each donation
- Getting supporters to stay engaged
- Generating major gifts
- Uncovering hidden bequests and generating leads for planned giving discussions
Alternatively they are not having such tremendous success with the following:
- Acquiring new donors
- Getting supporters to attend their events
- Increasing the involvement of their supporters on Facebook
So where do you think they decided to focus their attention strategically in 2015? The areas in which they were NOT having tremendous success. Bad idea!
Rule of thumb for smart marketers: When something isn’t working, don’t try to force it. Instead, when you identify what works in your marketing, do more of that first! Especially if it involves major gifts and bequests!!
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Greg – great reminder in all aspects of work – stay with and improve what is working right. too often we spend too much time and energy on what isn’t working when we should be focusing on the positive and what is making a difference while building on our successes.
Right on Betty!
Greg – great reminder in all aspects of work – stay with and improve what is working right. too often we spend too much time and energy on what isn’t working when we should be focusing on the positive and what is making a difference while building on our successes.
Right on Betty!