One of my clients is having fantastic success with the following:
Alternatively they are not having such tremendous success with the following:
So where do you think they decided to focus their attention strategically in 2015? The areas in which they were NOT having tremendous success. Bad idea!
Rule of thumb for smart marketers: When something isn’t working, don’t try to force it. Instead, when you identify what works in your marketing, do more of that first! Especially if it involves major gifts and bequests!!
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