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Identify What Works in Your Marketing and Do More of It!

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

do what works in your marketingOne of my clients is having fantastic success with the following:

  • Moving single donation supporters to become perpetual donors
  • Increasing the size of each donation
  • Getting supporters to stay engaged
  • Generating major gifts
  • Uncovering hidden bequests and generating leads for planned giving discussions

Alternatively they are not having such tremendous success with the following:

  • Acquiring new donors
  • Getting supporters to attend their events
  • Increasing the involvement of their supporters on Facebook

 
So where do you think they decided to focus their attention strategically in 2015?  The areas in which they were NOT having tremendous success. Bad idea!
 
Rule of thumb for smart marketers: When something isn’t working, don’t try to force it. Instead, when you identify what works in your marketing, do more of that first! Especially if it involves major gifts and bequests!! 
 
 
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4 responses to “Identify What Works in Your Marketing and Do More of It!”

  1. Greg – great reminder in all aspects of work – stay with and improve what is working right. too often we spend too much time and energy on what isn’t working when we should be focusing on the positive and what is making a difference while building on our successes.

  2. Greg – great reminder in all aspects of work – stay with and improve what is working right. too often we spend too much time and energy on what isn’t working when we should be focusing on the positive and what is making a difference while building on our successes.

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