Convenience is powerful.
Look at Amazon.com. Look at McDonalds. Look at any other person or company from whom you buy products or services. If they provide convenience, the chance that you’ll buy from them will increase exponentially.
Convenience needs to be part of your organization’s marketing model too! It should fit neatly with trust, transparency, honesty, brand familiarity, quality, and service.
How can you add convenience to your marketing?
Have any other suggestions for making things convenient for your supporters? Share them in the comments below!
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