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Your Supporters Deserve Your Best

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

iStock_000031754158SmallI’m angry and I’m not kidding. Bad apples can spoil the bunch.
 
Yesterday fundraisers received a wake-up call. Quadriga Art, the self-proclaimed 70-year-old global leader in direct marketing and creative services for nonprofit organizations and fundraising agencies was fined nearly $25 million by the New York State Attorney General’s office.
 
CNN led a three-year investigation into Quadriga Art’s shameless preying on supporters of the Disabled Veterans National Foundation.
 
New York State Attorney General Eric Schneiderman commented saying, “To take the money that people are trying to spend to help disabled veterans just to feed your own overhead and to pay off your executives as Quadriga did here is pretty despicable.”
 
I agree.
 
 

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4 responses to “Your Supporters Deserve Your Best”

  1. Jim Weber says:

    Greg, well done keeping us aware of “bad apples” Trust for donors is paramount and stories like this cripple the work of honest not-for-profits.
    Jim Weber
    Fundraising Fixers
    Melbourne Australia

  2. Jim Weber says:

    Greg, well done keeping us aware of “bad apples” Trust for donors is paramount and stories like this cripple the work of honest not-for-profits.
    Jim Weber
    Fundraising Fixers
    Melbourne Australia

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