You are not a fundraiser. You are, instead, an engagement facilitator. Tweet this!
And, the purpose of your engagements with donors is to discover why they give; what would inspire and motivate them to give; and, how you can help them to give.
Let’s face it, people give for a variety of reasons. But they rarely think deeply about them. And why should they? It’s not in the donor’s best interest to sit down and analyze why they give. But it IS in yours. Tweet this!
That’s why you should survey and interview your donors frequently when you engage with them. Ask questions. Listen carefully to help them discover why they might want to give. Then, be sure to reflect those reasons in your future engagements and marketing communications.
It’s really quite simple. So don’t bother making it more complex.
1. Engage – reach out with valuable offers that your donors will appreciate
2. Discover – ask questions to help you both uncover why your donors give
3. Reflect – evoke those reasons every time you communicate with your donor
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