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Know Me, Like Me, Trust Me
Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for “selling” (fundraising) through social media. His warning: Evolve or die a slow death.
He continues by outlining his strategy for social media so all of us can evolve and be effective. The strategy is quite simple:
- Build awareness (know me)
- Provide value (like me)
- Be transparent (trust me)
I love this! It’s so simple yet it’s precisely what I espouse when I talk about engagement fundraising.
Are you and your organization employing this strategy? Are you building awareness for your cause among your major supporters and prospects? Providing value with meaningful engagement offers and opportunities? Delivering transparent reports on your results?
Or are you just asking for money?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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