It ain’t about you and your organization. Of course, you are great. But the donor funds your efforts.
Without the donor, you wouldn’t even be reading this blog post from the office you are in right now because your job there would not exist.
So be humble. Make the donor the hero by writing your copy as follows:
“Thanks to supporters like you…”
“You, and so many others like you,…”
“Because of you…”
“Your generous donations…[resulted in X, Y & Z]”
Tracy Malloy-Curtis (Director of Philanthropic Planning at the International Planned Parenthood Federation – Western Hemisphere region) knows how to do it right:
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!