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How Tracy Makes the Donor the Hero

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

make the donor the heroIt ain’t about you and your organization. Of course, you are great. But the donor funds your efforts.
Without the donor, you wouldn’t even be reading this blog post from the office you are in right now because your job there would not exist.
So be humble. Make the donor the hero by writing your copy as follows:
 

“Thanks to supporters like you…”

“You, and so many others like you,…”

“Because of you…”

“Your generous donations…[resulted in X, Y & Z]”

 
Tracy Malloy-Curtis (Director of Philanthropic Planning at the International Planned Parenthood Federation – Western Hemisphere region) knows how to do it right:
 
The fundraising donor is awesom
 
 
 

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4 responses to “How Tracy Makes the Donor the Hero”

  1. Perfect timing, Greg! Two hours ago, I put this new “thank you”: on the website donor page of a client, Veterans Transition Center of Monterey County:…so obviously we agree, Sir!
    THANK YOU FOR HELPING A VETERAN!
    BECAUSE YOU CARED, A HOMELESS VET WILL HAVE A BED AND A MEAL TONIGHT… AND AN OPPORTUNITY TO CHANGE HIS OR HER LIFE.
    Here’s how your gift helps: Since 1998, the Veterans Transition Center has been welcoming those who fought for our freedom…and who are having a tough time getting back on civilian feet. About 4200 Veterans entered VTC doors last year for information, potential housing, food, clothing and any other assistance we could give them We have quietly been taking discarded Army homes at Ft. Ord and rehabbing them into transitional housing for homeless vets and their families.
    This Monterey County program has the highest rating given by the Department of Veterans Affairs because it has the highest success rate of “clean and sober” graduates than any other program in the United States – with the distinction of having 92% of VTC clients staying clean and sober for a minimum of 2 years after leaving the program.
    We want Central Coast residents to know that this IS a program that area residents can be proud of, and support. Again, thank you…from the Veterans you help. As a donor to this program, you are indeed buying a roof and a hand-up (not a hand-out!) for these homeless Vets, and their families, who have served our country, live on our soil, and are a part of Monterey County. Our graduates now have jobs, homes, and a proud American way of life — THANKS TO YOU!
    For more information, please visit our secure website at http://www.vtcmonterey.org, or call us at 831-883-VETS (8387)

  2. Perfect timing, Greg! Two hours ago, I put this new “thank you”: on the website donor page of a client, Veterans Transition Center of Monterey County:…so obviously we agree, Sir!
    THANK YOU FOR HELPING A VETERAN!
    BECAUSE YOU CARED, A HOMELESS VET WILL HAVE A BED AND A MEAL TONIGHT… AND AN OPPORTUNITY TO CHANGE HIS OR HER LIFE.
    Here’s how your gift helps: Since 1998, the Veterans Transition Center has been welcoming those who fought for our freedom…and who are having a tough time getting back on civilian feet. About 4200 Veterans entered VTC doors last year for information, potential housing, food, clothing and any other assistance we could give them We have quietly been taking discarded Army homes at Ft. Ord and rehabbing them into transitional housing for homeless vets and their families.
    This Monterey County program has the highest rating given by the Department of Veterans Affairs because it has the highest success rate of “clean and sober” graduates than any other program in the United States – with the distinction of having 92% of VTC clients staying clean and sober for a minimum of 2 years after leaving the program.
    We want Central Coast residents to know that this IS a program that area residents can be proud of, and support. Again, thank you…from the Veterans you help. As a donor to this program, you are indeed buying a roof and a hand-up (not a hand-out!) for these homeless Vets, and their families, who have served our country, live on our soil, and are a part of Monterey County. Our graduates now have jobs, homes, and a proud American way of life — THANKS TO YOU!
    For more information, please visit our secure website at http://www.vtcmonterey.org, or call us at 831-883-VETS (8387)

  3. Greg Warner says:

    Nice work Margie (as always)!

  4. Greg Warner says:

    Nice work Margie (as always)!

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