results

5 Ways to FAIL at Major and Legacy Gift Marketing (and 3 Ways to SUCCEED)

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

iStock_000016763465SmallWays to fail
1. Listen to your marketing staff, family, friends, board members, or your “gut”
2. Listen to your donors (even they do not know what will really work)
3. Continue to do what isn’t working just because that’s how your organization has always done it
4. Do what everyone else is doing without any proof that it actually works
5. Do nothing
 
Ways to succeed
1. Do research to find out what REALLY works (and make sure to ask tough questions to cut through the bullsh*t)
2. Ask colleagues at other organizations what has REALLY worked for them
3. Test it for yourself

Related Posts

>> Proof that high-dollar donors are more loyal than low-dollar supporters
>> Want to get a $1 million donation? Here’s how:
 

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!