I think we’re in trouble.
No, I’m not worried about the economy. It’s not the recent jobs report either.
I’m worried because the latest Nonprofit Communications Trends Report cites the #1 communication goal of nonprofit professionals as “acquiring new donors” while “retaining donors” is in a distant 4th place behind “engaging our community” and “general brand awareness”.
This is terrible because donor retention should be #1. Everyone says so from Roger Craver (The Agitator) to Penelope Burk.
Learn how to crack the code for better donor retention today.
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