Engagement is Everything!

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

engagement width=Hi-end hotels = Service is everything
Amazon.com = Convenience is everything
Hardware tools = Reliability is everything
Home alarm systems = Security is everything
Insurance = Dependability is everything
Fundraising = Engagement is everything
If you aren’t engaging with your supporters, you aren’t delivering value.  And, if you don’t deliver value, you won’t retain your donors. It’s that simple.
Find ways to engage. Period.

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