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I Love Results. Do You?
I love happy clients. I love happy donors. I love results.
If your major gift and legacy gift marketing campaigns are not generating piles of leads, I think you should be asking yourself some serious questions:
- Is the person or company “helping you” really the right fit?
- Do they really know what they are talking about?
- Do they deliver the results you (and your supporters) deserve?
If not, run!… (don’t walk) …run to your telephone and fire them immediately. Then get someone who can deliver a pile of results fast. Get someone who will spend your marketing budget wisely, efficiently and effectively. And do it now! Your supporters deserve that.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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