The author of the study noted that “previous research has shown not only that we like people who mimic us better than people who do not mimic us (Chartrand & Bargh, 1999), but also that mimicry makes us feel closer to other people (van Baaren et al., 2003).”
How can you use this information? It’s really very simple:
FIRST: Survey your donors regularly.
NEXT: Send them engagement offers and communications that clearly show that you heard them.
– Did you know that we developed the most powerful donor survey tool ever created (SurveyGiftmaker). It does what the studies say you should do and it raises millions of dollars for organizations just like yours. Is it time for you to give it a try? If you want to learn more about SurveyGiftmaker, the amazingly successful campaigns we launched recently for national organizations, or how surveys can help you boost your fundraising revenue today contact one of my Solutionists for a custom preview
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