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7 Great Fundraising Tips from Daniel Pink's New Book: To Sell is Human
To say that I love this book is a gross understatement. Here are my takeaways. But you really should read this book if you hate the word “sales” but love to raise money.
#1 – Accept/Embrace the fact that you are a service person that motivates others… some call this sales (As Tom Suddes says, “you’re in sales… get over it!”)
#2 – Adopt the stance of collaborator because you’re not really selling anything— you are giving people opportunities
#3 – Adopt the stance of problem identifier/problem finder
#4 – Adopt the stance of interrogator – ask lots of questions because questions trump statements
#5 – Adopt the stance of listener
#6 – Be clear (and “Short”) when you speak
#7 – Practice telling stories
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Love Dan Pink. His ability to see the world so clearly and translate it for us lesser mortals always astonishes me. Everyone sells.
We’ll have to fight over who loves him more! When I first heard him speak, I kept hearing him say “fundraising” every time he used the word “sales.” In nonprofits, we’re all in fundraising now. That’s why organizations need to shift towards a culture of philanthropy. No more silos.
Ditto. Thanks Claire.
Love Dan Pink. His ability to see the world so clearly and translate it for us lesser mortals always astonishes me. Everyone sells.
We’ll have to fight over who loves him more! When I first heard him speak, I kept hearing him say “fundraising” every time he used the word “sales.” In nonprofits, we’re all in fundraising now. That’s why organizations need to shift towards a culture of philanthropy. No more silos.
Ditto. Thanks Claire.