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Don’t “wing-it!” That’s what most sales people do. They wing-it. They know they need to make some sales calls to follow-up on leads. So they… Read More
Ok. I know someone will tell me that I should be more professional and should have titled this post something gentle like “Ways to improve… Read More
We’ve talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate 80% of your profits. And… Read More
So you’re scratching your head wondering which subject line will get your email blast opened and read, right? Scratch no further. Here’s how we choose… Read More
I can’t tell you how many times I see people, sales people, marketers and companies forget about the 80/20 rule. Could it be that they… Read More
Shut up! Really. I’ll never forget one of the harshest lessons I ever learned in business. I was 22 years old selling advertising space for… Read More
How many times have you received direct mail with your name on it? How many times has the letter had a signature at the bottom?… Read More
The press release, the bin and the trash can. Waaaaaayyyy back… I worked for a newspaper called The Journal. There was a fax machine that… Read More
So the super-short post about emails and how they offend people got some people to ask me to elaborate. So here goes… 1- Offer no… Read More
Everyone knows that marketing and sales is a numbers game. But I bet your numbers are sloppy because your data is sloppy. Don’t feel bad. … Read More
People are mixed up about two very important words- success and achievement. A Thesaurus will tell you that success is achievement and achievement is success…. Read More
The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into the Superbowl than in any… Read More
1- Offer no way to unsubcribe. 2- Make it really difficult to unsubscribe. 3- Try to trick people in one way or another. 4- Send… Read More
Reading time for this entry: Under 3 minutes. 1- Never start off by saying, “Hi. My name is (insert name the prospect could care less… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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