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Here’s my list of top things missing from most planned giving websites: 1- Phone number – It’s amazing that people forget this but they do! … Read More
In commercial business, we call it the 80/20 rule. 80% of your revenue and/or profits will come from 20% of your clients. It’s the same… Read More
Traditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least… Read More
Prospective donor buys into your mission Has a clear understanding of the future needs of your organization Sees the organization as a good investment because… Read More
We needed a display for our booth. We needed it quick. We got it on-time and it looked fabulous! Then we got this nice, personalized,… Read More
Most of the time innovation is possible simply by taking what has already been created and mixing it up a bit. Let’s play the game…. Read More
Begin by deciding where you want to be. Goals and strategies come before tactics every time. If you don’t know where you’re going… you’ll end… Read More
Everyone gets a rope. Some are shorter than others. Some are thicker than others. Some have notches. And others are a little bit slippery. Each… Read More
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther “A… Read More
So somebody was interested in learning more about how to update their will. You know because they sent in a reply form from one of… Read More
Warning: This could sound like a political post. I’m not sure if I’m on the right or the left politically. Sometimes I agree with one… Read More
Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again. When we look at the folks… Read More
Yeah. I know I said we didn’t have a Facebook page because it didn’t fit with our strategy. But guess what? Now that they changed… Read More
Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words. It… Read More
If you don’t know Seth Godin, you should. Here’s a post that is much better than mine about being disliked. When it comes to marketing,… Read More
If you create something new. If you innovate. If you are different. Get ready to be disliked. You and your non-profit or your business simply… Read More
Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long? While postcards are a… Read More
My new friend, Terri Preskar found this interesting tidbit and passed it on to me so I thought I’d share it. In J. Clif Christopher’s… Read More
Although direct mail requires printing and postage, I have to say that… if it’s done right… it’s still one of the most effective marketing media… Read More
And that’s a good thing because the more you give, the more dopamine gets released into your system. Dopamine is the chemical your body releases… Read More
I hear that question a lot in lead generation marketing, planned giving marketing, sponsorship marketing and just about any other kind of marketing you can… Read More
What do you think about Kony 2012? I think it’s very slick. But just imagine a video like this used to get people in other… Read More
The opportunities for building awareness for your planned giving program are all around you. Put these words everywhere you possibly can: Please consider leaving {your… Read More
On a listserve recently there was a discussion about what you can expect from email marketing in planned giving marketing. I can tell you that,… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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