Food for thought. Marketing planned gifts isn’t easy. And you surely do not have an endless budget to tap deep into your database. So I’m not recommending you necessarily increase the number of newsletters you send out exponentially. But this research is interesting food for thought.
Of course we recommend using innovative concepts to get prospective planned giving donors to “raise their hands”. Then cultivate the relationships with personalized marketing and relationship-building.
*Source: National Committee on Planned Giving (2001) Planned Giving in the United States 2000: A Survey of Donors, National Committee on Planned Giving, Indianapolis. IN.
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