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We all know we’re supposed to be “on” LinkedIN. But how can we make the most of it? Here are some tips: 1- Use it… Read More
Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More
Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors. U.S. newspaper circulation has been… Read More
We love Rehoboth Beach Delaware. It’s kid-friendly. The boardwalk has tons of rides, fattening foods and the restaurants are fantastic. So here’s how one restaurant… Read More
Anyone remember David Sandler? Not Zig Ziglar, not Tony Robbins, and definitely not Tom Hopkins. I’m not talking about those famous sales trainers. I’m talking… Read More
Here are two reasons you should absolutely love cold-calling. One is mine. The other is a reason I recently heard from a salesman I interviewed… Read More
Don’t get me wrong. Anyone who knows me is probably laughing because they know I have Apple products all over the place. I have an… Read More
In my last post I told you why I hated SEO and SEO firms. But I also mentioned that we (at MarketSmart) recommend you have… Read More
Alright. I’ve been holding back on this post for a long, long time. But I just can’t hold my breath any longer. SEO is ticking… Read More
Regularly sending out lots of information to prospects, clients, or customers? How are you doing that? Is it time consuming? Are the packets messy? Lots… Read More
If your organization desperately needs to generate more planned gifts, bequests, charitable gift annuities, etc… it’s time for you to embrace the new rules of… Read More
Marketing and sales efforts working together? NOT! Right? How about this…. Are your marketing and sales teams even talking to each other? We’ve heard it… Read More
In an attempt to generate leads and grow her business, I had one client recently say, “I’m thinking of placing some ads in the local… Read More
The most powerful tool a salesperson possesses is a question. Sure, enthusiasm and creativity will get you pretty far. Some people can sell ice to… Read More
Don’t “wing-it!” That’s what most sales people do. They wing-it. They know they need to make some sales calls to follow-up on leads. So they… Read More
Ok. I know someone will tell me that I should be more professional and should have titled this post something gentle like “Ways to improve… Read More
We’ve talked about the 80/20 rule and why you should focus on the 20% of your clients who (most-likely) generate 80% of your profits. And… Read More
So you’re scratching your head wondering which subject line will get your email blast opened and read, right? Scratch no further. Here’s how we choose… Read More
I can’t tell you how many times I see people, sales people, marketers and companies forget about the 80/20 rule. Could it be that they… Read More
Shut up! Really. I’ll never forget one of the harshest lessons I ever learned in business. I was 22 years old selling advertising space for… Read More
How many times have you received direct mail with your name on it? How many times has the letter had a signature at the bottom?… Read More
The press release, the bin and the trash can. Waaaaaayyyy back… I worked for a newspaper called The Journal. There was a fax machine that… Read More
So the super-short post about emails and how they offend people got some people to ask me to elaborate. So here goes… 1- Offer no… Read More
Everyone knows that marketing and sales is a numbers game. But I bet your numbers are sloppy because your data is sloppy. Don’t feel bad. … Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
