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When you boil it all down, there are really just 4 types of givers you need to understand for your fundraising efforts. 1- Impulse givers…. Read More
Why wouldn’t you create a great email signature? Don’t forget about your email signature (the space at the end of the emails you send out)…. Read More
Add relevance and a personalized URL Yes, I’m talking about personalization. Direct mail works best when it is relevant. So we recommend you send targeted… Read More
Slideshare.net is less well known than Facebook or Twitter but it’s a neat free tool for promoting your PowerPoint presentations and building your credibility. Plus… Read More
Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More
Get on Facebook Facebook.com is fast becoming the global water cooler around which the world gathers to discuss anything and everything. To date, according to… Read More
Research your prospects You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great if you had a meeting… Read More
Join industry and alumni associations These groups offer a great opportunity to reconnect with old friends and find new connections. People like to do business… Read More
Generate leads- If you’ve got something really worthwhile to offer – such as a great free report – you could use it to generate leads…. Read More
For business, LinkedIn has quickly become everyone’s online resume. But it’s much more than that. If you use it, you’ll find it’s actually a very… Read More
Blogs are free. When tied to your website they offer a more engaging glimpse into your business, philosophies and expertise. A blog is the easiest… Read More
The great thing about social media is that it’s free. Well… almost free. Actually it requires a tremendous time commitment in order to create and… Read More
Since SEO requires so much work in order to get high rankings with search engines, you may want to find a better way to get… Read More
Try this. Google “planned giving”. Then go to 3 organization’s websites and try to find the bequest language a donor would need to include in… Read More
There’s a lot to discuss when it comes to newsletters for planned giving marketing. A personalized, relevant planned giving newsletter First, can we agree that… Read More
I think we should avoid the term “planned giving” in our marketing materials and communications. Donors just don’t understand that phrase. According to Larry Stelter’s… Read More
Pulling the best list for planned giving marketing is not easy. Planned giving targets are not the same as major gift targets. They are unique… Read More
Moving pictures and words are unbelievably powerful when combined together. That’s why television was the most powerful medium for so long. Videos are easy to… Read More
Let’s face it. Marketing has changed. The old rules don’t work today and the Internet has proven to be a powerful marketing tool. Although many… Read More
Customers say good-bye for 5 main reasons: 1. Intentionally pushed away – If they are unprofitable to serve, then they are not worth pursuing unless… Read More
Let’s look at the five-step process individuals take before they reach a decision to leave a gift . 1- Attention Simply stated, you cannot get… Read More
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More
A great deal of confusion surrounds whom you should approach for planned gifts. So let’s begin by defining the types of people you will find… Read More
Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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