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Seven things to consider adding to your website to help generate leads

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone.

At the very least, make sure your phone number is on every page of your site. But if you want to get the best results, be sure to add conversion opportunities such as:

• A sign up form (offering a newsletter, notifications of special offers, etc. in exchange for an email address)
• An opportunity to download discount coupons
• A free report download
• A webinar invitation
• A way for prospects to email you with questions
• A “chat now button” for online instant messaging questions

That’s it.  Quick post today.   : )

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