Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone.
At the very least, make sure your phone number is on every page of your site. But if you want to get the best results, be sure to add conversion opportunities such as:
• A sign up form (offering a newsletter, notifications of special offers, etc. in exchange for an email address)
• An opportunity to download discount coupons
• A free report download
• A webinar invitation
• A way for prospects to email you with questions
• A “chat now button” for online instant messaging questions
That’s it. Quick post today. : )
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