We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Ebay mails one million postcards in multi-channel marketing effort.
Who says print is dead?
I used to. A lot.
But I’m seeing more and more that print has morphed into a “complementary” part of many multi-channel marketing efforts.
For instance, Ebay launched a new marketing initiative to promote its upgraded buyer protection program. They’re hoping to retain and win back customers. And they are hoping their new buyer protection policies will convince millions of people that ebay is a safe place to shop.
They sent out one million postcards (to the most frequent buyers AND some who haven’t shopped with eBay recently) and twenty-seven million emails to past buyers.
You can listen to a sound byte from Lynda Talgo, Senior Director of eBay Buyer Protection, here.
Multi-channel marketing:
We’ve been a big fan of tying email, direct mail, and the web together. When done right, the results can be fantastic.
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!