Is your business card optimized for marketing performance?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Okay I know business cards have been around for at least a hundred years.  But let’s not forget that they are still one of the most powerful marketing tools around as long as you actually use them properly. For as little as 1 cent per card, you get to deliver your message and contact information directly to someone- face-to-face.

Business cards for marketing face-to-face

Is your business card “optimized” for performance?

To get the best results, make sure your business card is easy to read and includes all the ways people can contact you – that’s not just your address and phone number but also your blog and Twitter, Facebook, and LinkedIn accounts (depending on which ones you use most frequently and which ones apply most to your marketing strategy).

I’ve been handed cards printed on an in-home printer with perforated edges.  Yuck!

And I’ve seen cards that don’t say what the business actually does and how the person can benefit me.

Imagine if you were a prospect receiving your card.  Would you be compelled to call yourself? Don’t let the marketing opportunity get away from you with a cheap, poorly designed, vague business card.

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