Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

What is a QR code and how can you use one for marketing?

A QR code is a “quick response” code.  They are easy to create (there are dozens of free tools available online).  And they simply drive… Read More

A refresher on setting goals.

It’s 2011.  Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More

How to leave a voicemail while cold-calling or making follow-up calls.

As most of you know, I still believe in cold-calling. That’s because it still works! Sure I’ve had people tell me it’s old-school. But I don’t… Read More

Interruption marketing is NOT dead.

Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More

The White Pages telephone books are dead.

Well…  almost dead.  Let’s say they are dying.  And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More

Ever wonder what the heck your salespeople are doing all day long?

First off, this is not a rant about insecurity or paranoia.  Rather, I’m sad to say that many sales people will take advantage of you… Read More

3 simple ways to get prospects to CALL YOU.

These days there’s a lot of talk about how you should use your website as a marketing machine.  …A lot of talk about search engine… Read More

Direct mail drives online interactions?

According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More

How's your data?

Recently I attended a networking luncheon where I spoke to a bunch of smart entrepreneurs and asked, “how’s your data?”  Is anyone using a CRM… Read More

Ebay mails one million postcards in multi-channel marketing effort.

Who says print is dead? I used to.  A lot. But I’m seeing more and more that print has morphed into a “complementary” part of… Read More

So how effective is inbound internet lead generation?… Really!

I love Marketing Sherpa.  They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I… Read More

Why "hope" is not a strategy.

People have been throwing the word “hope” around a lot lately.  Two years ago President Obama’s entire campaign focused on that very word.  And although… Read More

How pay-per-click marketing is perceived at budget time.

Pretty darn well. According to Marketing Sherpa ( “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations… Read More

Things to consider for smart marketing… instead of "wingin' it".

Strategy is everything. Am I going overboard?  Maybe.  But from where I sit, I see companies- large and small- spend tons of time and money… Read More

4 ways CEO's could use LinkedIN for results.

We all know we’re supposed to be “on” LinkedIN.  But how can we make the most of it? Here are some tips: 1- Use it… Read More

Why you should differentiate your business.

Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More

What's happening to newspapers and the Yellow Pages?

Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors.  U.S. newspaper circulation has been… Read More

A tale of two restaurants.

We love Rehoboth Beach Delaware. It’s kid-friendly.  The boardwalk has tons of rides, fattening foods and the restaurants are fantastic. So here’s how one restaurant… Read More

PAIN! Why you can't sell anything to anyone unless they have pain.

Anyone remember David Sandler?  Not Zig Ziglar, not Tony Robbins, and definitely not Tom Hopkins.  I’m not talking about those famous sales trainers.  I’m talking… Read More

The joy of cold calling- 2 reasons to LOVE doing it! Plus some wisdom from Rocky Balboa

Here are two reasons you should absolutely love cold-calling.  One is mine.  The other is a reason I recently heard from a salesman I interviewed… Read More

5 reasons I think Apple has lost their edge. A rant.

Don’t get me wrong.  Anyone who knows me is probably laughing because they know I have Apple products all over the place.  I have an… Read More

Why we'd rather see you call an inactive customer before engaging in SEO marketing.

In my last post I told you why I hated SEO and SEO firms.  But I also mentioned that we (at MarketSmart) recommend you have… Read More

5 reasons to be frustrated with SEO and SEO firms.

Alright.   I’ve been holding back on this post for a long, long time.  But I just can’t hold my breath any longer. SEO is ticking… Read More

How to dramatically cut postage, printing and fulfillment costs while reducing your impact on the environment.

Regularly sending out lots of information to prospects, clients, or customers? How are you doing that?  Is it time consuming?  Are the packets messy?  Lots… Read More

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