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Most people think planned giving marketing is complicated. It isn’t. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving… Read More
One of the best things you can do to generate more revenue is very simple— smile! I know it sounds hokey but think about this:… Read More
Please trash, bash or help me add to this list: 1) The Planned Giving Blogger by Phyllis Freedman https://www.smart-giving.com/plannedgivingblogger/ 2) Planned Giving Breakthroughs by Lorri… Read More
According to research by the University of Massachusetts, charities and higher education have a higher adoption rate for blogs than any other category. And that… Read More
I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some… Read More
Do you use big words when you talk about your marketing campaigns? Do people have mystified looks on their faces when you discuss things like… Read More
In his recent post on The Social Graf, Erik Sass punches social media in the face a bit. There are some interesting thoughts here although… Read More
What age group responds to planned giving email marketing the most? The following chart shows the age breakdown for the leads we generated and gifts… Read More
Here’s my list of top things missing from most planned giving websites: 1- Phone number – It’s amazing that people forget this but they do! … Read More
In commercial business, we call it the 80/20 rule. 80% of your revenue and/or profits will come from 20% of your clients. It’s the same… Read More
Traditional planned giving marketing theory talks about concentric circles a lot. Start with your Board, then major donors, and keep going outward toward the least… Read More
Prospective donor buys into your mission Has a clear understanding of the future needs of your organization Sees the organization as a good investment because… Read More
We needed a display for our booth. We needed it quick. We got it on-time and it looked fabulous! Then we got this nice, personalized,… Read More
Most of the time innovation is possible simply by taking what has already been created and mixing it up a bit. Let’s play the game…. Read More
Begin by deciding where you want to be. Goals and strategies come before tactics every time. If you don’t know where you’re going… you’ll end… Read More
Everyone gets a rope. Some are shorter than others. Some are thicker than others. Some have notches. And others are a little bit slippery. Each… Read More
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther “A… Read More
So somebody was interested in learning more about how to update their will. You know because they sent in a reply form from one of… Read More
Warning: This could sound like a political post. I’m not sure if I’m on the right or the left politically. Sometimes I agree with one… Read More
Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again. When we look at the folks… Read More
Yeah. I know I said we didn’t have a Facebook page because it didn’t fit with our strategy. But guess what? Now that they changed… Read More
Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words. It… Read More
If you don’t know Seth Godin, you should. Here’s a post that is much better than mine about being disliked. When it comes to marketing,… Read More
If you create something new. If you innovate. If you are different. Get ready to be disliked. You and your non-profit or your business simply… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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