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A QR code is a “quick response” code. They are easy to create (there are dozens of free tools available online). And they simply drive… Read More
It’s 2011. Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More
As most of you know, I still believe in cold-calling. That’s because it still works! Sure I’ve had people tell me it’s old-school. But I don’t… Read More
Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More
Well… almost dead. Let’s say they are dying. And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More
First off, this is not a rant about insecurity or paranoia. Rather, I’m sad to say that many sales people will take advantage of you… Read More
These days there’s a lot of talk about how you should use your website as a marketing machine. …A lot of talk about search engine… Read More
According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More
Recently I attended a networking luncheon where I spoke to a bunch of smart entrepreneurs and asked, “how’s your data?” Is anyone using a CRM… Read More
Who says print is dead? I used to. A lot. But I’m seeing more and more that print has morphed into a “complementary” part of… Read More
I love Marketing Sherpa. They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports. But I… Read More
People have been throwing the word “hope” around a lot lately. Two years ago President Obama’s entire campaign focused on that very word. And although… Read More
Pretty darn well. According to Marketing Sherpa (https://www.marketingsherpa.com/1news/chartofweek-09-21-10-lp.htm) “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations… Read More
Strategy is everything. Am I going overboard? Maybe. But from where I sit, I see companies- large and small- spend tons of time and money… Read More
We all know we’re supposed to be “on” LinkedIN. But how can we make the most of it? Here are some tips: 1- Use it… Read More
Recently I had lunch with the CEO of a Sharepoint reseller and we were talking about marketplace differentiation. He said he heard a speaker proclaim… Read More
Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors. U.S. newspaper circulation has been… Read More
We love Rehoboth Beach Delaware. It’s kid-friendly. The boardwalk has tons of rides, fattening foods and the restaurants are fantastic. So here’s how one restaurant… Read More
Anyone remember David Sandler? Not Zig Ziglar, not Tony Robbins, and definitely not Tom Hopkins. I’m not talking about those famous sales trainers. I’m talking… Read More
Here are two reasons you should absolutely love cold-calling. One is mine. The other is a reason I recently heard from a salesman I interviewed… Read More
Don’t get me wrong. Anyone who knows me is probably laughing because they know I have Apple products all over the place. I have an… Read More
In my last post I told you why I hated SEO and SEO firms. But I also mentioned that we (at MarketSmart) recommend you have… Read More
Alright. I’ve been holding back on this post for a long, long time. But I just can’t hold my breath any longer. SEO is ticking… Read More
Regularly sending out lots of information to prospects, clients, or customers? How are you doing that? Is it time consuming? Are the packets messy? Lots… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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