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Is your website your most effective marketing tool?
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone.
At the very least, make sure your phone number is on every page of your site. But if you want to get the best results, be sure to add conversion opportunities such as:
• Sign up forms (offering a newsletter, notifications of special offers, etc. in exchange for their email address)
• Opportunity to download discount coupons
• Free report downloads
• Webinar invitations
• Ways for prospects to email you with questions
• A “chat now button” for online instant messaging questions
And be sure to tie your blog to your website. People want to be educated these days- not sold. Blogging helps to position yourself as an expert (or at least very knowledgeable) in your field. Plus tying your blog to your website helps increase the likelihood your site will move up in search engine rankings for keywords you use frequently in your posts and articles.
If you don’t have a blog and think you don’t have time to create one, think again. Almost 80% of our website traffic here at MarketSmart is generated by our blog. Often I meet people (face to face) for the first time and they recount blog articles they liked. Two weeks ago I ran into someone I hadn’t seen in 15 years and he commented that he liked my blog!
So, get blogging and make sure your site is set up to make it easy to convert visitors to leads.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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