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Is your website your most effective marketing tool?

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone.

At the very least, make sure your phone number is on every page of your site. But if you want to get the best results, be sure to add conversion opportunities such as:
• Sign up forms (offering a newsletter, notifications of special offers, etc. in exchange for their email address)
• Opportunity to download discount coupons
• Free report downloads
• Webinar invitations
• Ways for prospects to email you with questions
• A “chat now button” for online instant messaging questions

And be sure to tie your blog to your website.  People want to be educated these days- not sold.  Blogging helps to position yourself as an expert (or at least very knowledgeable) in your field.  Plus tying your blog to your website helps increase the likelihood your site will move up in search engine rankings for keywords you use frequently in your posts and articles.

If you don’t have a blog and think you don’t have time to create one, think again.  Almost 80% of our website traffic here at MarketSmart is generated by our blog.  Often I meet people (face to face) for the first time and they recount blog articles they liked.  Two weeks ago I ran into someone I hadn’t seen in 15 years and he commented that he liked my blog!

So, get blogging and make sure your site is set up to make it easy to convert visitors to leads.

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