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Is your email signature helping or hurting your marketing efforts?
Why wouldn’t you create a great email signature?
Don’t forget about your email signature (the space at the end of the emails you send out).
You can, of course, leave it empty. But we recommend you take advantage of the free space as a marketing opportunity.
Add your logo for branding purposes. Then make it easy for people to contact you by including all of your contact information.
Here’s a list of some of the things you should consider including in your email signature:
• Name
• Title
• Company
• Phone numbers (all of them)
• LinkedIn, Twitter and Facebook links
Also, you should put a link to your latest blog post. People will click it if your post titles are interesting and engaging.
Here is an example of how MarketSmart does it.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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