Is your email signature helping or hurting your marketing efforts?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Why wouldn’t you create a great email signature?
Don’t forget about your email signature (the space at the end of the emails you send out).
You can, of course, leave it empty. But we recommend you take advantage of the free space as a marketing opportunity.
Add your logo for branding purposes. Then make it easy for people to contact you by including all of your contact information.
Here’s a list of some of the things you should consider including in your email signature:
• Name
• Title
• Company
• Phone numbers (all of them)
• LinkedIn, Twitter and Facebook links
Also, you should put a link to your latest blog post. People will click it if your post titles are interesting and engaging.
Here is an example of how MarketSmart does it.

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